1. Trademarks cannot use geographical names

Using geographical names as trademarks can only indicate the origin of the goods and cannot help consumers identify the producers of the goods, and it is easy to cause Confusion over origin. In the domestic market, there are many trademarks with geographical names, such as Huanghe brand cars, Beijing brand color TVs, etc. However, it is best not to use geographical names for export trademarks, because the trademark laws of many countries are designed with geographical names, which lacks obviousness. Characteristics, and the geographical name belongs to everyone and should not be denied trademark registration on the grounds that it is exclusive to a certain producer.

2. The foreign language used in the trademark must not have the meaning of the surname

The trademark laws of some countries stipulate that the use of a surname as a trademark requires the consent of the individual. If the person dies not long ago, the consent of his legal representative or agent must be obtained. The English attached to some trademarks in our country happens to be the surname of a foreigner or has the meaning of a surname.

3. It is not appropriate to use numbers as trademarks

Using numbers as trademarks is considered to lack distinctive features in many countries, and numbers are owned by all human beings and should not be attributed to any one person. It is exclusively owned by the manufacturer and therefore cannot be registered as a trademark. Some countries are very taboo about certain numbers. For example, Western countries believe that "13" is an unfortunate and dangerous number, and they try to avoid it on any occasion. The laws of some countries stipulate that numbers can be registered as trademarks, but this is subject to the condition that the trademark has been widely used or has become famous as a famous brand. Therefore, when designing trademarks for export goods, it is best not to use numbers as the theme.

4. The words, graphics, colors, etc. of the trademark should avoid having bad connotations

Some countries’ trademark laws have made some special provisions based on their country’s customs, or they are customary. Avoid use. The brand and trademark design of exported goods should be consistent with the social and cultural traditions of various places, and should not violate local customs and religious beliefs of various countries, especially the taboos of various places.

As for the taboos in product trademark design, Qingteng editor will share with you here. If you have a strong interest in page layout, website design, graphics processing, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.

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