Keep in touch

Many companies register trademarks through agencies, so keep in touch with the agency at all times. Since the trademark-related change documents involved in the later period are sent directly to the trademark agency, if you cannot be contacted by then, related issues cannot be handled, which may cause unnecessary trouble or trouble to the company. If the previous agency cannot be contacted or does not exist, you can change the agency.

Standardize the use of trademarks

(1) Trademark registration cannot be changed on your own

Although there are very few trademarks that have been revoked, applicants should also know and abide by the disciplines. If you want to change your trademark at the same time, you can apply for a registered trademark. If you change your applicant or address, you can change your trademark directly.

Pay attention to the standardized use of trademarks and protect rights in a timely manner

If a trademark is used irregularly and causes the trademark to become a common name, any unit or individual can apply to the Trademark Office to cancel the trademark.

Do not use trademarks as product names. For example, for Huawei mobile phones, the trademark is Huawei, but the product name is mobile phones. At the same time, when someone explains your brand as a product name in publicity and promotion, correct it and pay attention to the standardized use of trademarks.

Pay attention to the storage and use of publicity evidence

There are many trademark dispute cases that require the use of trademark evidence. .Trademark publicity evidence should be stored regularly on a daily basis so that temporary evidence will not be incomplete when needed. Many evidences that are beneficial to the case have been lost or not stored. Collecting evidence mainly requires attention to time. .Commodity.Promotion.Famousness.Comprehensive.Retain regularly in order to produce a continuous and complete chain of evidence.

When disputes occur, they must be handled promptly.

For trademark disputes, response strategies should be adopted in a timely manner. Failure to adopt them will be detrimental to the rights holder, and you have not received them. .If your voice is not heard when the other side's argument or other case is heard, the other side's chances of success are greatly increased.

In the process of trademark management, corporate trademark managers should continuously expand communication and promptly absorb the advanced management experience of other companies, thereby continuously improving management capabilities. The responsibilities of trademark management positions are not fixed and must be dynamically adjusted according to the business needs of the company in order to better meet the business needs of the company.