1. Know the product information
Before joining the physical store in Suning.cn, the intended franchisee will consult the website about joining matters by leaving an online message. Learn about the joining policy of physical stores in Suning.cn on the Internet, and you can also leave your contact information to get relevant information about joining physical stores in Suning.cn.
2. On-the-spot investigation
Investigate the operating conditions of the headquarters' direct stores and other franchise stores, and then go to the headquarters to discuss the intention to join.
3. Application for Joining
After the on-the-spot investigation, if you are satisfied with the brand conditions of the physical store in Suning.cn and determine the investors who want to join, you need to fill out the Joining Application Form and apply to the head office for joining.
4. signing a contract
the headquarters will review the cooperators to confirm their qualifications, and both parties will confirm that the investigation results are correct. After friendly negotiation, the cooperation contract will be formally signed.
5. Store location
According to the site selection requirements of physical stores in Suning.cn, the company assessed the franchisee's area and helped the franchisee to complete the site selection.
6. Shop decoration
Shop decoration and construction shall be carried out, and unified decoration and construction shall be carried out according to the scheme designed by the headquarters.
7. Personnel training
Provide franchisees with comprehensive technical training, management training and other professional training.
8. Preparation for opening
After the store is built, franchisees need to prepare for opening activities and conduct opening publicity.
9. Operation of opening a store
According to the opening plan planned by the company, we should invest an appropriate amount of advertising before opening and choose a more suitable opening time.
Franchise support
1. Brand image support
During the contract period, franchisees have the right to use the brand of the physical store in Suning.cn and the brand, trademark and other CI systems of the physical store in Suning.cn within the scope of the contract.
2. Whole store export support
According to your local situation, the company planning department will plan publicity programs for store opening, such as leaflet distribution, outdoor advertising, local TV and radio media launch plans, etc., to help franchisees successfully open their stores.
3. Free training support
The headquarters will send trainers to the first-line store in the franchisee market to give guidance and conduct training on product knowledge, store operation process and sales skills, so that franchisees and sales staff can master and skillfully use them.
4. Logistics distribution supports
unified production and distribution of proprietary formula materials, and the perfect logistics distribution system is fast and convenient, so that the goods of all stores can arrive safely.
5. Media advertising supports
necessary publicity. In modern society, if you want more people to know your brand, you must do professional advertising to make everyone feel refreshed. Suning.cn's physical store advertising campaign implemented strong advertising efforts, and the marketing department launched different advertising marketing programs at different stages of the company's development.
6. Market operation support
Suning.cn physical store headquarters regularly arranges operation specialists to provide franchisees with personalized service marketing plans in the start-up, growth and maturity stages of the market.
7. Tracking service support
Since the opening of the store, the headquarters will continuously conduct telephone consultation, including sending professionals to visit the store to investigate the specific operation situation and provide later services.
8. Site selection and decoration support
The headquarters evaluates the stores provided by franchisees, selects the most suitable stores, and invites professional design teams to carry out unified terminal design for franchised stores, thus saving franchisees time in finding design teams.
9. Regional protection support
Limit the development of franchisees in a certain area to ensure that franchisees can monopolize one market and give franchisees sufficient development space.
1. Speech support
The physical store in Suning.cn will formulate a complete set of sales speech according to the uniqueness of the joining area, which ensures the safety of franchisees' entrepreneurship.