Beijing Laocaichen Food Co., Ltd. is a Beijing-Hong Kong joint venture, a foreign-funded private enterprise mainly engaged in the production of meal accessories.

The company’s leading product, fermented bean curd, has a secret recipe that originated in Zhejiang and later spread to Fujian. It has a history of more than 400 years since the Ming Dynasty. The most famous one is its flagship product, the "Lao Cai Chen" fermented bean curd, which is characterized by its delicate taste, moderate salty and sweet taste, and endless aftertaste.

China Condiment Association awarded the top ten brand enterprises in the national fermented bean curd industry.

The founder of the company, the Chen family, can be called a family of condiments. It has a history of more than 400 years since businessmen from Shaoxing, Zhejiang taught them the art of fermented bean curd brewing. According to legend, businessmen from Shaoxing, Zhejiang came to Fujian in the late Ming and early Qing dynasties. Do business. The businessman lived in the Chen family for several months. The Chen family treated guests with hospitality and meticulous attention to detail. They provided three meals a day and a bed at night. The artist was very grateful and taught him the craft of making fermented bean curd as a reward. Chen Yueping was influenced by his family environment since he was a child. He fell in love with this craft and determined to inherit and promote this treasure in the Chinese food garden.

In 1989, he inherited the mantle of his ancestors, resolutely gave up the good job benefits, shouldered the trust of his family, bid farewell to his relatives in his hometown with full enthusiasm and ideals, and embarked on the journey north without hesitation. Train, determined to achieve a vigorous career in the unfamiliar northern country.

With Lao Caichen fermented bean curd as the leader, we also develop soy sauce, vinegar, monosodium glutamate, seasonings, cooking wine and other products). At present, "Lao Caichen" produces more than 20 varieties of products.

? Corporate Culture

According to legend, in the late Ming Dynasty, umbrella artists from Shaoxing, Zhejiang Province went to Fuzhou, Fujian Province to operate the umbrella industry. As a result, there were abundant rains in the year, and Chen's secret fermented bean curd gradually became the mainstay of the industry in Fujian and Taiwan. In order to further promote the national quintessence of fermented bean curd, Mr. Chen Yueping informed the National Trademark Office of the historical background passed down from his ancestors, and worked with the National Trademark Office to Mr. An Xiaohu of the Industrial and Commercial Bureau was named "Old Talent" after consultation with his colleagues.

Product copywriting

To put it bluntly, it is a seasoning food that goes with people's daily life. People regard food as their heaven, and food as their heaven. It's not enough to just eat steamed buns, not to mention the condiments provided by "Lao Caichen".

Brand meaning

Since 1998, the company has officially registered the "Lao Caichen" brand trademark. "Lao" represents a time-honored brand with profound cultural connotation; it mainly means that the Chen family's bean curd production technology has a long history; "cai" means that the company is full of talents, crouching tiger, hidden dragon; specifically refers to the ability of old talents in their jobs Work conscientiously and make your own contribution; "Chen" means that the veteran talents can produce delicious products, contribute to society, and be heroes of the people. At the same time, they serve consumers wholeheartedly and bow to "God".

? Analysis of trademark meaning

It must be said that Lao Caichen is a good trademark based on local cultural heritage, product characteristics and product services.

The good thing about Lao Cai Chen is that through its secret recipe holder, the family business history of the old and new eras can be experienced. Through an old name, it shows to future generations that it is a piece of historical inheritance. Old brand. The theme first presents an old character to Everbright consumers, and then uses the word "caichen" to show consumers the ancient characteristics of Chinese culture, especially the Qing Dynasty. The word "caichen" was placed in the Qing Dynasty. There was a big difference between the titles of the officials of the Eight Banners and the officials of the Han nationality. The officials of the Eight Banners and the Lord were called "minions" to express their closeness by blood. However, Han officials can only call themselves "subordinates" when addressing their masters. A slave is a slave and a subordinate is a subordinate. They can never overstep their bounds. From the title, we can distinguish the source of blood, closeness and distance.

A new word that explains the meaning of the particularly valuable "old talent" sign. It is possible to be concise and concise in classical Chinese, not to say any words, to be old but not arrogant, to be subtle but not explicit.

At the same time, it can also demonstrate the origin of the brand, the characteristics of the products, and finally highlight the business philosophy of the manufacturer Qiancheng in serving customers and consumers as an extremely humble minister who regards users as God. The latest thing about the word is that what the veteran no longer surrenders to is no longer a corrupt lord, but to use his unique ingenuity to surrender to the vast number of users and consumers. who.

Finally, as the New Year is approaching and I am updating my words, I also contribute a self-edited couplet to consumers and readers for the healthy taste of literary friends:

In the first couplet, Wang Zhihe, a state-owned enterprise, both have a bad name.

? Smells bad. ?

The second line is composed of veteran talents and private companies, highlighting all kinds of new ideas.

? Eat deliciously. ?

Hengcun criticizes the same thing. ?