The rapid development of the world's real estate industry has led to greater development in the production and consumption of ceramic tiles in the world. Because China's ceramic tile products have many varieties, large quantities, good quality, complete high, middle and low-end products, and a wide range of choices And the price is affordable. Many countries and regions in the world are very fond of Chinese ceramic tile products. The proportion of Chinese ceramic tiles in the international market is increasing day by day.
Distribution and characteristics of ceramic tile production areas
China's architectural ceramics have developed to this day and have formed several major ceramic production areas such as Guangdong, Shandong, East China, Fujian, Sichuan, and Hebei. According to generally accepted figures, China's annual output of ceramic tiles has reached 3.4 billion square meters, accounting for about half of the world's total output. The main situation of each production area is as follows:
(1) Guangdong production area
Guangdong is one of the birthplaces of China's ceramic wall and floor tiles, with annual output accounting for more than 50% of the country's total output. , the main production base is in Foshan, and other production areas include Heyuan, Zhaoqing, Qingyuan and other production areas.
Foshan Ceramics is first-rate among major production areas in terms of production scale, technical level, corporate management, and product support, leading the trend of Chinese building ceramics.
In general, the Foshan production area mainly has the following advantages:
1. Talent advantages
Foshan has gathered and cultivated the largest technology in my country's ceramic industry Talents and management talents form Foshan Ceramics' strong talent advantage, thus ensuring Foshan Ceramics' continued leading position in various production areas.
2. Advantages of product innovation
In addition to good quality, rich varieties of designs and colors, and complete supporting facilities, product innovation is also the strength of Foshan Ceramics and ceramic tiles. Looking at my country's major ceramic production areas, their new products, new colors, new processes, and new equipment basically come from Foshan. It can be said that Foshan ceramics and ceramic tiles lead the trend and represent the development direction of my country's architectural ceramics industry.
3. The scale advantage of ceramic companies
Foshan’s ceramic companies have a large number and scale that cannot be compared with other production areas. Only the building ceramics industry has obtained the number of well-known Chinese trademarks Accounting for more than half of the country's total, Foshan Ceramics has a high reputation and strong market penetration in various markets. At the same time, Foshan's major ceramic companies are generally larger in scale and have strong risk resistance capabilities. Chancheng District, Sanshui District and other places in Foshan City have huge production bases with large-scale manufacturing capabilities.
4. A complete supporting industry has been formed
Foshan Ceramics has a complete industrial chain, including presses, polishing machines, printing machines, kilns, frits, colorants, and glazes. , packaging and other related ceramic equipment and raw materials are all brilliant, forming a benign rolling pattern of coordinated development of related industries. With ceramic manufacturing as the main chain, many industrial resources have been integrated, forming a strong integration advantage.
5. Logistics and information circulation advantages
The establishment of a large number of large-scale ceramic display and trading platforms such as China Ceramics City, Huaxia Ceramics City, Ceramic Sea International, and China Ceramics Industry Headquarters Base, It is not only a channel for product circulation in the general sense of "logistics", but also a hub that integrates the control and adjustment of logistics directions, links, and conditions, integrating ceramic product trade, ceramic industry information, ceramic industry expos, ceramic production supporting facilities, and ceramic warehousing. The construction of a modern logistics window with multiple resource advantages has greatly strengthened Foshan's position as the logistics center of China's construction ceramics. At the same time, Foshan has become a centralized place for the exchange of domestic and foreign ceramic information. The close connection with world-famous ceramic companies enables Foshan to always have fresh information resources.
6. Environmental advantages
Foshan, located in the Pearl River Delta, has a much more relaxed and superior business environment than the mainland. Coupled with the convenient transportation and the advantages of being close to the origin of high-quality raw materials, private enterprises The rise of ceramic enterprises and the involvement of private capital have supported the framework of Foshan's ceramic industry. Its operating costs and management efficiency are much better than those of ceramic enterprises in other production areas.
(2) Shandong production areas
Shandong is also one of the important ceramic production bases in my country. Shandong produces various architectural ceramics, daily ceramics, garden ceramics, sanitary ceramics, and industrial ceramics. , art ceramics and other products, with rich varieties, novel styles and a certain level of quality.
Ceramic companies in Shandong are mainly concentrated in Zibo and Linyi. In addition, there are also some ceramic companies in Yantai, Jinan, Laiwu and other places.
Zibo's ceramic production enterprises are mainly distributed in Zichuan, Boshan and Zhangdian. Among them, Zichuan mainly produces architectural ceramics, Boshan mainly produces daily ceramics, and Zhangdian produces both daily ceramics and architectural ceramics; Linyi is also a city in Shandong A key ceramic production area.
The most famous production area in Shandong is daily-use ceramics. Its development speed, economic benefits, foreign exchange earnings from exports, and product quality rank among the best among all production areas in the country. Its products have been used by national leaders for many visits abroad. It is a national gift to foreign guests. It is the largest art ceramics production base in northern China and has the reputation of "Northern Pottery Garden" and "Ceramic Garden Wonder".
The biggest advantage of the Shandong production area is that its sales area has a wide radiation area, reaching Northeast, North China, and East China, with a large radiation radius. In such a large radiation surface, medium and low-end ceramic products have great advantages; secondly, Shandong also has a comparative advantage in energy. Publicly owned enterprises account for a certain proportion of Shandong's architectural ceramics enterprises, so the mechanism is not flexible enough. The average technical level is still far behind that of Guangdong, and the products are mainly medium and low-end.
(3) East China Production Area
Taiwanese-owned or joint ventures in East China, represented by the Shanghai area, have advantages in glazed products, especially glazed tiles, and are unique in business management. . The building ceramics products produced in East China are high-end and have high prices. It can be said that the ceramic companies in East China are at the forefront of my country's building ceramics in terms of upgrading grades, establishing brands, and maintaining prices. However, due to limited output, they are unable to achieve much. Large market share. However, they have a greater influence in the high-priced product market, but their market share in mid-priced products and below is not large.
(4) Fujian Production Area
Fujian is also an important ceramic production area. In the industry, there is a saying that Guangdong people "make bricks" and Fujian people "sell bricks". In the past, Fujian used wall tiles and floor tiles to go hand in hand, creating a path with its own characteristics.
Fujian ceramic enterprises have many small factories, small kilns, and small presses. But choosing to play special cards also has its own unique world.
(5) Sichuan Producing Area
The Jiajiang Producing Area in Sichuan has produced considerable production volume due to its unique manufacturing method of red body, and is known as the "Porcelain Capital of the West".
The advantages of Sichuan production areas are abundant energy, raw materials and cheap labor. Although the production areas have not been developed for a long time, they have already formed a certain scale. However, the development momentum of Sichuan production areas has slowed down. There are three main reasons for this: First, the radiation area of ??the production areas is narrow, covering almost only the three provinces of Yunnan, Guizhou, Sichuan, Chongqing City and parts of the northwest region. Although the price of Sichuan ceramics is low, the overall consumption level in the southwest region is also low, so it is impossible to develop too fast. Second, transportation in the southwest is relatively difficult. For example, the freight for shipping a press from Guangdong to Inner Mongolia is lower than that to Sichuan. Third, the scale of ceramic enterprises in Sichuan is still small, and they have not yet achieved economies of scale, and their relative costs are relatively high. In addition, the prices of gas and electricity are rising rapidly, and the supply of electricity and gas is insufficient. weakening their competitive advantage. However, due to the investment intervention of Guangdong ceramic enterprises, the image of "Jiajiang Ceramics" has been greatly improved, and the future prospects are bright.
(6) Jiangxi production areas
Jiangxi production areas were originally concentrated in Gao'an, which was once known as the kingdom of glazed tiles. Foshan ceramic companies and Jiangsu and Zhejiang ceramic companies have invested in Jiangxi one after another due to the local government's policy of promoting energy conservation and emission reduction. Several large-scale production bases have been formed in Gao'an, Jingdezhen, Jiujiang, Pingxiang, etc. With the follow-up of upstream and downstream enterprises and the improvement of supporting facilities, the development potential of Jiangxi production areas cannot be underestimated. Some experts believe that among all the production areas in the country, the one most likely to replace the Foshan production area as the leader is the Jiangxi production area.
The development trend of ceramic tiles, and the high-quality products that will appear in the future.
■Energy saving
Insulation bricks
Using porous materials to make blanks The body has a bulk density of about 0.6 to 1.0, and then the surface of the body is glazed, so that it not only has the thermal insulation and energy-saving effect of porous materials, but also has the characteristics of glazed bricks. With the increasing emphasis on environmental protection and energy conservation, this type of brick should have a considerable market, and such products have been put on the market abroad.
Thin bricks
Thinner than existing ceramic tiles, they are a type of product that is trending toward more energy-saving and environmentally friendly ceramic tiles.
■Beautification
Color-changing glazed tiles
As the ambient light changes, or as the visual angle changes, the brick surface shows different colors, giving people A colorful and beautiful enjoyment.
This kind of brick is also characterized by adding a colorant composed of rare earth metal oxides to the glaze, causing the glaze surface to exhibit selective absorption and reflection. In the visible light range, various colors appear with different degrees of absorption and reflection.
■Function
Lightweight bricks
This kind of tiles can be used to make new materials.
Permeable bricks
A type of ceramic tile that can be used on street pavements, which can permeate water and prevent water accumulation on the road.
Tile brand marketing trends
From selling ceramic tile products and brands, to selling services, to focusing on culture and lifestyle, the brand marketing of ceramic tiles is becoming more and more high-end, in terms of specific marketing methods On the market, advertising, channel distribution, president’s signing, event marketing, terminal promotion, F4 topic marketing, FEA integrated marketing communication and other methods constitute the large territory of ceramic tile brand marketing.
Tile pasting acceptance
No defects such as skew, missing edges, corners, or cracks. The surface where the wall tiles are laid must be smooth and clean, and the wall tiles must be firmly adhered. The color and luster are coordinated, the pattern arrangement is reasonable, and there is no discoloration, efflorescence, stains and obvious gloss damage. The joints of the bricks are densely filled, straight, uniform in width and color, and the overlap direction of the yin and yang corners is correct. The non-whole bricks should be used in appropriate locations and arranged straightly. The reserved holes must be of correct size and have neat edges. Check that the flatness error is less than 2 mm, the elevation vertical error is less than 2 mm, the seam height deviation is less than 0.5 mm, and the straightness is less than 2 mm. In the current era of constant innovation and change, people's requirements for decorative ceramic tiles are getting higher and higher, which forces ceramic tile manufacturers to speed up the pace of new product development and continuously launch new products to meet the different needs of consumers. Five popular trends have emerged in the international ceramic tile market in recent years.
1. Shocking type
This kind of tiles uses a large number of heavy colors, such as gold and black, bright green and purple. The patterns and colors of each tile have different and surprising features. , very popular with architects and consumers who pursue individuality.
2. Nostalgic conservative type
This kind of tiles are mainly apricot and light blue, and the design tends to be church patterns of the 13th and 14th centuries, European court retro clothes The decorative patterns and ancient Greek portraits are generous and decent from composition to color. Most of the customers who buy them belong to the middle class with conservative personalities. They want to follow the rules and not deviate.
3. Lively and enterprising type
This kind of ceramic tile pays great attention to the sense of the times. The pattern is mainly wrinkled cloth, and the colors are burgundy, dark green and dark blue. In particular, many The concave and convex line design, combined with the indoor light that can adjust the color, can produce a strong three-dimensional effect. Therefore, it is very popular among young people in their twenties and thirties who value freshness.
4. Gentle and feminine type
This kind of tiles are mostly in soft pastel blue and pink. The pattern is a series of flowers with feather patterns. It is absolutely feminine and ready for use. It is favored by mature women, especially middle-aged women.
5. Young executive type
The design of this kind of ceramic tile is more attractive, and the color tone tends to be soft pink or lighter series. It has a heavy bookish flavor and is not too eye-catching. It can match the 30-year-old Their status as young managers of many years made them fall in love at first sight.