The perfect combination of athletes and technology-AIR JORDAN series sneakers led by Michael Jordan, the most dazzling superstar in basketball history, are far ahead of other products in both sales volume and market demand, and set a higher design, innovation and function benchmark for the whole sneaker industry every year.
Extended data
Jordan brand is a brand owned by Nike. Belonging to Nike, it has independent research and development ability, but its sales still follow Nike's sales strategy. Jordan sports series includes Jordan basketball shoes, sports training shoes and jerseys.
Since Jordan entered the NBA and signed a contract with Nike, his personal super strength has gradually emerged. At first, sneakers developed by Nike became popular. At that time, the league banned the appearance of sneakers on the grounds that "these sneakers were not in harmony with the team's clothing", so people's curiosity was aroused and everyone flocked to the store to buy this banned "Jordan Generation".