Bruce Lee is a household name. He brought China's martial arts to the world and let foreigners know about China's martial arts. The trademark pattern used in real kung fu is unambiguous and recognizable. Judging from the hairstyle, movements, looks and clothes, they are all Bruce Lee. These facts show that the trademark design of Kungfu fast food restaurant does have infringement, which damages the portrait right of others and should bear tort liability according to law. Judging from the existing materials, it is more likely that the real kung fu will lose the case.
Some lawyers believe that the operation of Kungfu is suspected of misleading consumers. Although the real kung fu, in order to avoid suspicion, later made a virtual treatment of the trademark, can only say that it is almost the same, but it is not the actual image of Bruce Lee. But the actual effect is that the name of real Kung Fu is easily associated with Kung Fu Bruce Lee, and its pattern is similar to that of Bruce Lee. Let consumers have a wrong perception that this store has a certain relationship with Bruce Lee, so as to promote consumption and make businesses gain greater benefits. Moreover, the trademark pattern of Kung Fu copied the essence of Bruce Lee's actions in many places, which had an impact on the real Bruce Lee company.
Bruce Lee's daughter found that Kungfu Restaurant used her father's image for publicity, so she claimed 2 1 10,000 yuan from Kungfu. The case is still under trial, and the final result is not known yet. But as a bystander, I can understand what Bruce Lee's daughter thinks. The father's image is borrowed for no reason, food safety problems arise, and the father's image will be erased. We can understand her behavior. I hope the court can finally give a satisfactory judgment.