Legal analysis: (1) Protecting intellectual property rights is conducive to mobilizing people's enthusiasm for scientific and technological research and literary creation. The intellectual property protection system is dedicated to protecting the intellectual achievements of right holders in the fields of science, technology and culture. Only by timely and comprehensive protection of intellectual achievements and legal rights of obligees can people's creative enthusiasm be mobilized and the optimal allocation of social resources be promoted. (2) Protecting intellectual property rights can bring huge economic benefits to enterprises and enhance their economic strength. The exclusiveness of intellectual property rights determines that enterprises can be invincible in the market only if they have independent intellectual property rights. More and more enterprises are beginning to realize the great role of intangible assets such as technology, brand and trade secrets, and how to make these intangible assets gradually increase in value depends on the reasonable protection of intellectual property rights. (3) Protecting intellectual property rights is conducive to promoting foreign trade and attracting foreign investors. China joined the World Trade Organization on 200 1, 12 and 1, and implemented the Agreement on Trade-related Aspects of Intellectual Property Rights to protect the intellectual property rights of natural persons, legal persons or other organizations at home and abroad. Without the protection of intellectual property rights, China cannot participate in world trade activities.

Legal basis: Intellectual Property Law Article 1 This Law is formulated for the purpose of strengthening trademark management, protecting the exclusive right to use trademarks, urging producers to ensure the quality of commodities, safeguarding the reputation of trademarks, protecting the interests of consumers and promoting the development of socialist commodity economy.