The "Qianji" brand was founded in 2000. On New Year's Day in 2000, Xiangfan (now Xiangyang) Qianji Supermarket Chain Co., Ltd. was established to engage in chain supermarket operations. Under the leadership of the board of directors, "Qianji" became A well-known chain retail brand in Xiangyang area.

In March 2005, the company began to implement industrial transformation and development and entered the baked food industry. The company headquarters moved to Huangpi District, Wuhan, and Wuhan Qianji Food Co., Ltd. was established. "Qianji Western Cake" is the name of the chain store of Wuhan Qianji Food Co., Ltd.

"Qianji" is the registered trademark of Wuhan Qianji Food Co., Ltd. In April 2006 and May 2009, the "Qianji" trademark was rated as "Famous Trademark of Hubei Province" for two consecutive years. . In December 2012, the "Qianji" trademark was recognized as "China's Well-known Trademark".

"Qianji" products are positioned in the consumer market that pays attention to quality of life, fashion taste and healthy diet.

By the end of 2014, the company had opened more than 200 chain stores in four provincial capital cities including Wuhan, Changsha, Zhengzhou and Hefei. Corporate mission: To be recognized as the most influential and reputable chain health food brand in China. Corporate Vision: We (Qianji) are closely connected with our partners, customers, and communities. We use delicious, healthy, and beautiful desserts to bring people closer and closer to each other, and share happiness.

"Qianji Western Cake" is the name of all the company's directly-operated chain stores. "Qianji" is a registered trademark registered by the State Administration for Industry and Commerce. The "Qianji" trademark has been rated as the most famous brand for two consecutive years. "Famous Trademark of Hubei Province".

As of December 2014, "Qianji Western Cake" has opened 230 chain stores in Wuhan and Huangshi in Hubei, Changsha and Zhuzhou in Hunan, Zhengzhou in Henan, and Hefei in Anhui. "Create a fashionable, exquisite, healthy and abundant life" Qianji Company not only creates baked goods, but also creates an art of life, winning over consumers who pay attention to the quality of life and taste and have a high level of appreciation for baked goods.