If you miss the stars, you can’t miss the moon again.” When this advertising slogan appeared on the streets of Hangzhou, Hangzhou people’s fantasies about real estate were ignited. This real estate mainly consists of villas. It set a record of being sold out within a few months. This is the power of real estate advertising slogans.

Industry experts believe that the success of this advertising slogan is to stir up the memories of real estate in Hangzhou in 1998 and 1999. When the prices were at their craziest, many people did not make a move, and they regretted missing the opportunity. Therefore, when "If you miss the stars, you can't miss the moon again" came out, people's interest quickly shifted to this company with the name "moon". The named property is on the market.

Looking at the Hangzhou property market in recent years, you can still find many such masterpieces. Of course, there are also many classic advertising slogans that are full of ambition. Chapter In 1999, a well-known developer in Hangzhou launched a new concept building: elevator apartments. This apartment provided residents on the 9th to 11th floors with a design of one elevator and direct access to their homes.

To promote the property, the developer used an advertising slogan: "If you don't live in the future today, you will live in the past tomorrow."

This sentence will wake up the dreamer. Within two months, 50% of the property was bought by buyers. Today, the property has become one of the myths of Hangzhou’s real estate market, and its price in the second-hand housing market has almost doubled from the original price at that time.

It should be said that the developer used appropriate language to highlight the selling points of the property, and also reflected the aspirations of people in this rapidly changing era: If you do not seize the opportunity to catch up with the times, you will always be left behind. After the era, we are always nostalgic for the past. Among the new properties that appeared in Da Da Pian in 2001, one property quickly captured people's attention because it is located in the most central location in Hangzhou, just a few steps away from home. We arrived at the most prosperous business district in Hangzhou.

The advertising slogan of this real estate is as grand as its location, "the beginning of an era", and its advertising page even imitates the American "Time" magazine. Cover. Of course, the sales performance of this building is also needless to say.

There is a similar advertisement on Qingchun Road, "Left to the Legend of West Lake".

Whether it is a legend or a legend, the uniqueness of the property's location is strongly highlighted in terms of language. In this era of market economy where buyers are dominant, there are few things that are irreplaceable, so when developers highlight the property's uniqueness in a vivid way. Irreplaceable, it is easy to impress buyers. What we are going to talk about here in the mainstream article is another hot property. Because it is located at the foot of Wushan Mountain and faces the West Lake, there are already many applicants before the opening, and the average price after the opening has reached a high level. An astonishing 15,000 yuan per square meter.

The slogan was unexpectedly concise: "It was once the home of an emperor." Then, the later advertising slogan for the property picked up the topic and changed it to "Now it is." "Home of celebrities".

This advertising slogan reflects the core competitiveness of the property. In the middle of the development, the Queen's back garden of the Southern Song Dynasty was excavated on the real estate construction site. For this reason, the developer removed the two buildings originally planned to maintain the land as it is. I am afraid that only a few people can afford the luxury of this land. .

There are countless advertising slogans similar to this. For example, the "new intellectual life" in a real estate building on Jianguo Road, the "new wealthist model" in an office building on Zhongshan Road, and other topics such as "Nuclear power in the WTO era", "Core life in the core circle", "International business era" "City Star" and so on. Once you see it, you need to weigh your pockets first to see if you can afford it. Nature Chapter: Hangzhou is a famous scenic city, so real estate developers naturally have to play the nature card. Therefore, many wonderful advertising slogans have appeared, such as the amazing real estate advertising slogan: "Appreciate each other with nature."

A real estate building next to Hangzhou-Fuzhou Highway tried its best to retain the original ecological environment and vegetation during development, and designed the functions and landscape of the villa according to different natural terrains. Its advertising slogan reflects this. : "Place your home gently in nature."

The word "gently" not only evokes thousands of associations, but also summarizes the characteristics of the real estate.

The slogan of a real estate project in Xixi Scenic Area is "Live by mooring on the waterfront", and its evaluation in the industry is quite good, because the main sales are row houses, and the word "moor" is used to describe the row houses. It's not inappropriate.

Another real estate building by Gongchen Bridge has the slogan "Life is a river, happiness is a bank". Although it is just two sentences, it suddenly extends the meaning from housing to the height of "home", implying that residents can find some pursuits in life here - peace, tranquility, self-sufficiency and contentment. Closeness It is also a common practice for developers to directly or indirectly express their selling points in advertisements based on the characteristics of the land where the building is located and the characteristics of the building type.

For example, on a nearly 50,000-square-meter plot of land at the north end of Xueyuan Road, the developer designed apartments and single apartments for educated entrepreneurs based on the surrounding features of numerous universities and IT companies. Advertisement Naturally, the words also add a little bit of student spirit: "Back to the days of innocence."

A villa garden is built on a piece of land in Xiaohe Mountain. Due to the dense forest next to it, the advertising slogan is quite suspenseful, "Trees are the direction home". It took a long time for people to understand. So that’s what happened.

In contrast, the advertising slogan of a property-rights hotel is much clearer: "Your own hotel, your own home." It's both a hotel and a home, and it's your own, so it hits the right note. The more sexy the vague article is, the more people will spread it. Speaking of ambiguity, many people are naturally interested, and some real estate developers are also taking this sideways approach.

For example, the slogan for a real estate project in Xiaoshan District is: "Once romantic, stay together for a lifetime." At first glance, it seems to mean that the viewer will definitely pay for the purchase after visiting the property. Thinking about it again, it seems to have some other meaning, which is hard to say.

“Don’t underestimate me” is the slogan of a real estate development in Binjiang District. This sentence is puzzling, and its explanation is even more confusing. It turns out that the houses in the building are mainly small units, so the developer made a fuss about the word "small" and created such a slogan.