Cultural psychology. National cultural psychology refers to a stable psychological formula formed by a certain nation in its long-term life. Jiugui Liquor, a specialty of Jishou City, Hunan Province, is a symbolic product of chinese national geography. Among the major flavor types of China Liquor 12, the rich flavor type is the original creation of Jiugui Liquor, that is, both of them and three of them are combined. Luzhou-flavor means that alcoholic liquor has the characteristics of three basic flavor types: Luzhou-flavor, Fen-flavor and Maotai-flavor, with three flavors in one bite, rich in front, fragrant in the middle and Maotai-flavor in the back.