Memorabilia (1954-214)

In 1954, the predecessor of Rongshida was an ordinary enterprise composed of more than a dozen individual coppersmith, which produced hanging locks, small punches, motors and other products. After several changes, it has developed into a "Baihua brand" ordinary household washing machine manufacturer with an annual output of 13, sets, with total assets of 3 million yuan, and it is a small factory owned by collective enterprises in cities and towns;

In p>1985, when the economic system reform started, Chen Rongzhen bravely took on the great responsibility and took over the post of factory director, which drastically opened the road of reform and restructuring, laying a footnote for the birth of Rongshida brand in the later period;

On December 3, 1992, the first Royalstar washing machine was officially rolled off the assembly line in Hefei, which meant that "Made in Hefei" would welcome its own real brand, which informed the outside world that an excellent brand with a good reputation in China's home appliance industry was about to be born in Hefei.

on January 1st, 1993, with the high recognition of dealers all over the country and the promotion of * * *, Rongshida brand was born. Later, the slogan "Rongshida, the tide of the times" resounded throughout the country;

In May p>1994, Anhui Economic Achievements Exhibition was held in Beijing National Culture Palace, and all leaders of the Standing Committee of the State attended and visited. As the business card of Anhui, Rongshida washing machine is impressively listed. When passing the Rongshida booth, Qiao Shi, then Chairman of the Standing Committee, praised "Rongshida". At this point, the brand awareness of Rongshida reached its peak at that time;

In p>1994, Hefei Sanyo Rongshida Electric Appliance Co., Ltd., a Sino-Japanese joint venture, was established.

In p>1995, Royalstar's "Zero Defect Management" set was incorporated into the MBA course, and it became an industry story to achieve quality through technology and improve quality through management, which was followed by many enterprises.

On August 28th, 1996, Rongshida signed a joint venture with Maytag and (Airui) Hong Kong Company, with a total investment of 1.34 billion yuan, and * * * set up six enterprises together. On September 25th, the opening ceremony of the joint venture of Rongshida Maytag was held ceremoniously.

On March 15th, 1997, Rongshida initiated the red carpet, the service brand of China household appliances industry.

on may 18th, 1997, based on quality, Rongshida took the lead in announcing the Declaration of Enterprise Competition Self-discipline to the whole society, actively advocating the market environment of fair competition and honest management, which aroused strong repercussions from all walks of life.

In p>1998, it was the first in China for four consecutive years. Behind the "four consecutive tyrants", consumers in China highly recognized the quality. Royalstar's washing machine output exceeded 2 million units in one fell swoop, winning the title of the first in China for four consecutive years in the washing machine industry.

In p>1998, China Zhizao was realized by integrating the global superior resources, and joined hands with the international home appliance giants Maytag and Rongshida refrigerators to enter the market, and the category was innovative and the quality was as good as one or two years, making it one of the top ten in the industry;

On May 18th, 1998, Rongshida compiled and published the Code of Ethics for Market Competition, which strengthened the promotion of quality, fair competition and the perfection of the socialist market economic order.

In p>1999, Rongshida won the first batch of well-known trademarks and the title of "National Advanced Unit for Spiritual Civilization Construction";

in p>2, the total assets were 3.4 billion yuan, and the production and sales of washing machines reached the highest level in the same industry in China for four consecutive years. The largest washing machine production base in the same place in the world, one of the top 1 high-tech enterprises in China and one of the top 5 enterprises in China;

From July p>2 to March 21, the "Royalstar" Cup TV host contest aroused strong repercussions throughout the country.

In p>22, Chen Rongzhen, former chairman of Rongshida, retired, and Qiu Xudong succeeded Rongshida as chairman, and the leadership of Rongshida was handed over smoothly. Rongshida's assets reached 3.3 billion, with a net increase of 1, times;

in September p>23, in order to speed up the internationalization of the brand, ROYALSTAR launched a new logo of "RoyalStar" in Chinese and English;

In July, 24, Hefei Rongshida Sanyo Company's A shares were officially listed on the Shanghai Stock Exchange, becoming the first joint venture home appliance listed enterprise in China.

In May, 24, Maytag Company of the United States transferred 5.5% of its shares in Rongshida Sino-US Joint Venture to Midea Group, and Midea Group became a new partner of Rongshida.

in may p>24, rongshida implemented the "three strategies", and successively established rongshida economic and trade company, China-Korea joint venture rongshida Jiayou electronics company, rongshida new energy company, rongshida real estate company and many other companies to expand the industrial structure chain with a brand-new mechanism and realize diversified development;

In December, 24, Rongshida completely reshaped its corporate culture and launched corporate culture handbook.

In p>25, Midea acquired 24.5% of the Chinese equity of Rongshida Sino-US joint venture company, and China kept 25% of the equity;

in April, 26, Rongshida conducted a corporate culture survey to conduct a comprehensive investigation on the corporate culture;

In p>26, the brand value of Royalstar reached 2.644 billion, ranking 54th in the list of "China's 1 Most Valuable Well-known Trademarks";

In p>28, Midea Group acquired all Chinese shares of Rongshida Sino-US Joint Venture Company, making it a wholly-owned subsidiary of Midea;

In p>28, Rongshida Group and Midea signed a five-year trademark license contract, authorizing Midea to use the "Rongshida" trademark on refrigerators and washing machines;

in April p>213, Rongshida brand officially returned to Hefei Rongshida Sanyo.

in March p>214, "Pin Guan House" was established.