If time-honored enterprises want to protect their trademarks, names, enterprise names, etc. It must apply for registration, protect itself by law, and claim compensation from others in the future. But applying for registration requires certain steps and requirements, so how to apply for registration of an old brand? I told us to look at the actual situation.

How to apply for registration of an old brand

With the "China time-honored brand" that the conditions of the unit, to the local municipal industry and commerce. The declaration by the competent department shall be submitted to the revitalization Committee for approval by the provincial competent commercial department (including the competent commercial department of cities under separate state planning, the same below). Procedures include: application, submission of materials, investigation and appraisal, appraisal and evaluation, publicity, decision-making, review, registration and filing, and issuance of certificates. Specific steps:

(1) declaration: the relevant units fill in the declaration form according to their own conditions and report it to the local municipal competent commercial department.

(2) Submission of materials: The local municipal commerce department will make a preliminary evaluation of the submitted application, and if the application is confirmed to be valid, guide the applicant to submit relevant materials in the prescribed format and report them to the local provincial commerce department.

(3) Investigation and appraisal: The provincial commerce authorities shall organize relevant institutions and experts to investigate and appraise the materials submitted by the applicants, put forward preliminary appraisal opinions and report them to the Revitalization Committee.

(4) Review: The Revitalization Committee organizes experts to analyze the data, conduct on-site investigation on relevant contents when necessary, put forward review opinions and write review reports.

(5) Publicity: Publicize the list of enterprises and brands to be identified as "Chinese time-honored brands" in relevant media. Any unit or individual who has different opinions on the list may raise objections to the Revitalization Committee.

(VI) Making a determination: If the enterprises and brands to be identified as "China Time-honored Brands" have no objection or no objection is established during the publicity period, the Revitalization Committee will make a determination to identify them as "China Time-honored Brands".

(7) Re-examination: If the applicant has doubts about the determination result, he may submit a re-examination to the Revitalization Committee, and the re-examination result shall be made within 30 days after receiving the application for re-examination.

(viii) Registration and archiving: All materials involved in the certification process are archived and preserved by the revitalization committee responsible for managing these materials.

(9) Issuing certificates: in the name of the Ministry of Commerce, issuing plaques and certificates to the recognized "Chinese time-honored brands".

Different from the procedure of "filing and starting" of well-known trademarks in China, the identification of Chinese time-honored brands adopts the procedure of active application by enterprises and examination and approval by the identification authorities. Chinese time-honored brands are usually an annual examination and approval procedure, and enterprises that miss the examination and approval opportunity can only wait for the next batch before applying. Therefore, enterprises that wish to pass the identification of Chinese time-honored brands in time must make full preparations in advance.