As it becomes more and more difficult for Tmall to settle in, many merchants stuck in the threshold will choose to transfer the store. Tmall's transfer to this industry has also received more attention. At the same time, many criminals also began to use the loopholes in transfer to conduct illegal transactions. Today, Yidian will analyze the Tmall store transfer scam for everyone. I hope everyone will pay more attention.

There was once such an incident: Yang bought Li's Tmall flagship store, but Yang didn't notice the logistics dynamics of the store when he took over, which led to the inability to renew the contract with Tmall in the second year after taking over. Then the buyer Yang sued the seller Li in the name of deception, but ultimately failed to defend his rights.

In this incident, the buyer lacked an understanding of the rules of the Tmall store, and it was unclear whether there were logistics projects in the renewal assessment system of the Tmall store. The seller took advantage of the buyer's unfamiliar rules, which led to the buyer's inability to operate after buying the store and suffered losses.

In addition, the Tmall store transfer scam also occurred when the buyer bought the seller's store and found that the trademark was invalid and could not continue to operate. The original trademark was approved by the State Trademark Office, but the seller did not inform the buyer about it. Therefore, after the buyer took over, due to trademark problems, he could not continue to operate the Tmall store.

Most of the transfer scams of Tmall stores start from places where buyers are not easy to detect. Although there is contract protection, the transfer contract of Tmall Store cannot be fully covered, and the transfer fraud of Tmall Store is the most difficult to detect except the contract terms.

It is precisely because there are so many "pits" in the transfer of Tmall that buyers should be cautious. It is worth noting that the transfer fraud in Tmall stores is mainly caused by the lack of relevant experience of the parties. Many buyers didn't know about Tmall stores before, and most of them were newcomers to e-commerce and it was easy to recruit people. Experienced e-commerce merchants often avoid private transfer, choose a third-party platform for transactions, and help themselves avoid risks through comprehensive evaluation of third-party platforms. In addition, many worry-free third-party platforms like e-store treasure will also have lawyers to check the transfer process to better protect the rights and interests of buyers and sellers.