First of all, what is your promotion method? Are you going to the market to sell? Or is it aimed at the store? Or use the internet for sales? Then you can also consider these methods comprehensively and combine sales.
Store sales:
Consider opening a bee product shop in the city center. The specific location should be selected according to your product positioning. If it is early, it is best to choose near the comprehensive farmers' market and vegetable market, and use the flow of people in the market to drive your honey sales. The overall color of the storefront design is mainly yellow and green, which highlights the natural, green and healthy bee products. If possible, you can buy a bee model and put it at the door to increase popularity. According to the variety of honey in your store, extract the nutritional description and selling point of honey. For example, linden honey in the northeast is characterized by good taste, and the selling point of Baihua honey is its high nutritional value.
Trademark registration and packaging:
Register a trademark for your product and create your own independent packaging. Farmers sell ordinary loose honey for about 10 yuan per catty, but if you register a trademark and have your own independent packaging, your product will be at a premium, and you can basically sell it for 20-30 yuan per catty. At present, the packaging of honey is basically bottled, and it is bottled in organic plastic. Position your packaging mode according to your products. It is suggested to make some small bags, which are basically the kind with a mouthful of honey, so that people can taste them for free when they enter the store. Then promote the purchase.
Online sales:
You can use the space of specialty stores to sell WeChat and Taobao stores on the Internet. First, consider how to make use of your own advantages in honey production and organize the processes of honey production, honey cutting and beekeeping. Let people on the internet gradually understand your products and finally form a purchase. Consider how to transport your packaging to prevent damage. Glass bottles are fragile and must be equipped with special foam boxes. If plastic bottles are used, they can be packed in foam. In terms of promotion, you can buy honey to send a certain dose of pollen, or buy royal jelly to send propolis, and use existing old customers to expand sales varieties. All these premises are that your quality comes first. If the quality doesn't pass, no one will buy your product again. In addition, you can also build your own self-media platform. Now is the era of fan economy. Fans who recognize you will naturally recognize your products. Attract potential customers by publishing your base, products and environment to the media platform from the media.