------Lamborghini

Lamborghini is a famous and unique sports car. Its symbol is: a head full of strength, ready to launch a fierce attack on the opponent. Attacking cow. It is said that Lamborghini himself has this kind of bullish temperament that is not to be outdone, and it also reflects the characteristics of Lamborghini's products, because the cars produced by the company are high-power, high-speed sports sedans. The company name is omitted from the trademarks on the front and rear of the car, leaving only a stubborn cow. Its brand car series: 350GT, 400GT, DIABLO, JOTA, MIURA, MURCIELAGO, GALLARDO, etc.

1934-1939 - The design of Porsche's "Volkswagen" car became a reality

On January 17, 1934, the German Imperial Government received a car named Ferdinand Porsche. Ershesha's design request report: Make a "popular car" for ordinary people.

Soon, Porsche signed a contract with RDA and the German Automobile Industry Association, giving Bolsher ten months to design and produce his first "Volkswagen" sedan. At that time, German car manufacturers focused on producing luxurious and luxurious cars, which were produced for wealthy people, but Porsche wanted to produce a small car suitable for the masses. RDA, one of the cooperating parties, only formally expressed support for Bol's plan under pressure from the German government, while the German Automobile Industry Association hopes that the plan will fail. Despite the pressure from all sides, Porsche found like-minded friends and financial support, and the first "Volkswagen" sedan was produced 2 months longer than expected.

In October 1935, the first Volkswagen sedan prototype rolled off the assembly line in secret. People did not know at the time that this design would one day become a famous quality standard for German automobile manufacturing. The first "Volkswagen" sedan looked distinctive and very different from its final design. Despite its limitations, the prototype was still an outstanding car compared to later production cars. The design of a small car, the all-steel body, the cabin that can hold five people at the same time and the very practical performance improvements make it different from other designs. From an economic point of view, it was also a pioneering work. At that time, only one in every 49 Germans owned a car. It took an important step towards the popularization of automobiles.

In 1936, two other "Volkswagen" cars rolled off the production line: Saloon and Convertible.

The plan to establish the "Volkswagen Company" was proposed in 1936, and Porsche made a special trip to the United States for inspection. market and learn advanced production techniques. It was planned that his "Volkswagen" car production plant would have an annual production capacity of one million vehicles, which was unimaginable for European car manufacturers.

From October to December 1936, under the supervision of the German Automobile Industry Association, Porsche's VW3 series cars completed 50,000 kilometers of test runs, which was a milestone in the development history of "Volkswagen" cars. It is a milestone. In fact, "Volkswagen" cars are constantly being tested, and these recognized technical achievements have become a strong argument for continued development in the future. For strategic reasons, the German government decided to hand over the Volkswagen production project to the "Deutsche Volkswagen GmbH" which was under preparation. (Abbreviation: Gezuvor)

On September 16, 1938, the establishment of Volkswagen Automobile Works Co., Ltd. was signed and registered in Berlin in October.

On July 3, 1938, the final model of the first "Volkswagen" sedan was launched, and the "New York Times" sarcastically called it the "Beetle."

In 1939, the construction of the factory was progressing rapidly, and finally in April, the machines and equipment purchased from the United States were ready for operation.

The design of a special model - an improved small car, which Volkswagen promoted extensively across the country, but this car was never put into production because of the outbreak of World War II. . Also because of the war, construction work at the Volkswagen plant was also forced to stop.

At the same time, engineers and specialists with high technical levels were receiving planned training in preparation for war. Because of this transformation, by the end of 1939, the Volkswagen production plant had lost 5 million marks.

1940-1944 - Military cars replaced the "Beetle"

The production of "Volkswagen" sedans and the construction of not yet complete production workshops were put aside and replaced by armaments of production.

Porsche got a task - to produce cars suitable for war, so a military amphibious Jeep was designed. As a result, more than 70,000 military jeeps rolled off the production line in the unfinished production workshop, and by the end of the war, only 630 "Beetles" were produced.

Most of the employees at Volkswagen plants are forced laborers from many countries.

In 1944, after several daytime air raids by the Allied forces, about two-thirds of the Volkswagen factory was damaged, and citizens increasingly felt the shortage of various supplies. Although gasoline was almost No, but the production of automobile engines has never stopped, and the Volkswagen production plant is developing a "gas converter".

1945-1950 - The disaster of the end of the war

After the war in 1945, the Volkswagen factory was controlled by the Allies, and the severe damage made the large production workshop silent. The Americans left and the British came. The British seemed to pay more attention to changing lives in normal ways, like rebuilding damaged factories. The Volkswagen plant was briefly renamed the Wolfsburg Engine Plant, and the company's assets were confiscated.

The factory restarted production. In addition to repairing British army vehicles and producing Jeep engines, by the end of the year, it also produced 1,785 Volkswagens, all of which were supplied to the Allied occupying forces as auxiliary transport vehicles and vehicles for the German Post and Telegraph Office. . On September 17, the British military authorities ordered 20,000 Volkswagen vehicles. A total of 10,020 Volkswagen vehicles were produced throughout the year, of which 1,785 were hand-made.

In 1946, the post-war clean-up work was still going on. Importantly, the real Volkswagen Company was established, and the "Beetle" originally produced for ordinary people now had to be used by the Allied Forces. While other vehicles are used by German authorities, the Red Cross, the Post Office and other institutions, cars have not yet entered the daily life of the people. At that time, the price of an ordinary Saloon car was 5,000 marks, which meant that the car could not be used as a private transportation.

In 1947, the factory management decided to participate in the Commodity Export Trade Fair in Hanover in order to export Volkswagen. This was an important step towards becoming a world-wide automobile manufacturer. In this year, the Dutch company Peng Brothers became the first general importer of the Volkswagen factory in the Netherlands.

But the future of the factory is still uncertain. Most of the workers in the factory are homeless refugees, and it is unknown when they will be paid.

At the end of 1947, the British were looking for engineers with German translations so that they could be handed over to the Volkswagen production plant. After many investigations and discussions, they found the right candidate.

In January 1948, Mr. Heinrich Nordhoff was appointed as general manager and took over the management of the factory. He first set out to build Volkswagen's sales and customer service organizations. In May of this year, the 25,000th Volkswagen rolled off the production line. Volkswagen's office center has also moved from Berlin to Wolfsburg. The incredible era of the Beetle came and the Beetle began to be exported to Denmark, Luxembourg, Sweden, Belgium and Switzerland.

This year’s currency reform marked the beginning of Germany’s “economic miracle” era. Mr. Nordhoff continued to improve Volkswagen's sales and customer service organizations at home and abroad. Because of Volkswagen's excellent quality and reliable sales organizations around the world, Volkswagen became Europe's largest automobile manufacturer in the next few years. business. This year Volkswagen produced a total of 19,244 cars.

In 1949, the Allies gave up control of Nazi-confiscated assets and handed them over to the federal government, including Volkswagen, which returned to the hands of the German people. On May 13, the 50,000th Volkswagen produced after the war rolled off the assembly line.

On May 4, 1950, the factory celebrated the 100,000th Volkswagen vehicle rolling off the assembly line. Volkswagen's first commercial transport vehicle rolled off the production line, and mass production began on March 8, with a total of 10 vehicles produced per day. Volkswagen's commercial transporter opened up a new field of light transporters and in time occupied its own market.

1951-1972 - Technology becomes the basis for future development

On October 5, 1951, the 250,000th Volkswagen sedan rolled off the assembly line. The annual production capacity of the factory can reach 105,712 vehicles, including 12,003 commercial transport vehicles. However, this increased production was forced to stop due to steel shortages caused by the outbreak of the Korean War. As steel prices rise, car prices rise as well. Volkswagen's cars have been exported to 29 countries. More and more consumers trust Volkswagen's service and quality.

In November 1952, Volkswagen decided to invest 9.5 million marks in municipal construction, which will be paid until 1958.

On March 18, 1953, at the Frankfurt International Auto Show, Volkswagen fully demonstrated its products to the world. The end of the Korean War caused car prices to drop a lot accordingly. On July 3, the 500,000th Volkswagen rolled off the production line, and to commemorate this achievement, a grand celebration was held on the factory grounds. And every employee receives the company's dividend profits at the end of the year. Production continues to rise, with Volkswagen accounting for 42.5% of total German vehicle production and 40.9% of the light commercial vehicle market. The average daily production volume is 673 units. The required production needs to be imported from abroad to meet local production needs. This means that Volkswagen is expanding overseas.

On October 9, 1954, the 100,000th commercial transport vehicle rolled off the production line, and the daily production volume remained at the level of 80 units. Therefore, the company decided to establish a factory specializing in the production of commercial transport vehicles, and construction started on March 1, 1955.

At this time, the hourly wages of Volkswagen workers had reached 2.25 marks.

In 1955, Mr. Adenauer, Chancellor of the Federal Republic of Germany, visited Volkswagen. In the same year, Volkswagen launched the Volkswagen Kaman Ghia two-door sedan jointly developed with Kaman. In this year Volkswagen ushered in its first production record of one million vehicles.

On March 8, 1956, the newly built Volkswagen Commercial Transport Vehicle Factory produced the first batch of commercial transport vehicles and began mass production. In the same year, Volkswagen established Volkswagen South Africa Limited in South Africa, responsible for assembling Volkswagen vehicles in South Africa.

In 1957, the latest two-seater convertible Ghia was displayed at the Frankfurt International Motor Show. In the same year, on December 28, Volkswagen's 2 millionth car rolled off the assembly line in Wolfsburg.

On June 29, 1960, the German Bundestag passed the privatization bill of the Volkswagen Factory with a majority vote. Volkswagen Factory Co., Ltd. has since become a joint-stock company, and the German federal government and the Lower Saxony state government Owns 40% of the shares and sells the other 60% to German citizens in the form of small shares. This Volkswagen Act guarantees state influence over Volkswagen. Volkswagen has established a science and technology foundation to promote progress in research and education. Volkswagen guarantees the funds of the foundation, but the company guarantees the independent operation of the foundation. The 10,000th vehicle rolled off the production line at Volkswagen's Brazilian plant since it started production in 1959.

In January 1961, Volkswagen began to sell Volkswagen shares. Volkswagen's 200,000th vehicle exported to Sweden rolled off the production line, establishing Sweden as Volkswagen's largest export market in Europe. On July 1, Volkswagen held its first general meeting of shareholders. The new VW1500 model is included in the company's production catalog.

In 1962, the 5 millionth Volkswagen since the end of the war was displayed at the Geneva International Motor Show. On January 9, Volkswagen began production of station wagons.

In 1963, the Beetle once again became a commercial vehicle with its reliability and stable performance.

In 1964, growing export volumes allowed Volkswagen to start production at its new plant in Emden. In the same year, Volkswagen Mexico S.A. was established. On June 16, the improved model of VW1200 was launched.

In 1965, Volkswagen launched the VW147 minivan and provided the first batch of vehicles to the German Post Office. Europe's most advanced wind tunnel was built and put into use at the Research and Development Center in Vollsburg.

In 1966, the factory in South Africa became a 100% owned company by Volkswagen and was renamed Volkswagen South Africa Limited.

A transport company dedicated to providing foreign tourists was established with the slogan: Get to know Europe through the masses, and it became increasingly popular. Volkswagen Rental Co., Ltd. was established in this year.

In 1967, a 40-hour work week was implemented. The worldwide economic crisis caused a decline in car sales. Volkswagen launched an economical Beetle priced at only 4485 marks to the German people, model 1300A. Driving "safety" has become the most important issue for everyone, and all cars are equipped with safety devices. Volkswagen installed a semi-automatic transmission on the Beetle for the first time, and a fully automatic transmission on the VW1600. That same year, Hawaii and Japan became new export markets.

In 1968, a new model VW411 was designed - a two-door or four-door mid-size sedan.

In 1969, the new "vw411" equipped with an electronically controlled fuel injection device and a power of 80 horsepower was launched. At the same time, the VW181 utility vehicle was put on the market.