Specialty store:

1. Specialty stores refer to the shops opened by merchants on platforms, shopping malls, shopping malls, etc. There are brand authorization documents. There are several types of specialty stores: ① franchise stores authorized to sell branded goods; (2) A store that operates multiple brands of goods authorized to sell and each brand belongs to the same actual controller.

2. The authorization document issued by the brand (trademark) owner is not subject to geographical restrictions. Flagship store is a demonstration role that enterprises need to decorate and set up pages in order to fully display their products, enterprise scale and strength in the country and market. It is an effective means for enterprises to expand market share.

3. Specialty stores are generally dealers and agents authorized by their own brands, which can be offline specialty stores or online stores.

Franchise store:

1. Franchise stores refer to stores with two or more brands of goods under the same investment category. There are several types of franchisees: ① franchisees that deal in two or more other people's branded goods; (2), not only operating other people's branded goods, but also operating their own branded goods franchise stores. (3) Operating two or more franchise stores with their own brand goods.

2. Franchisees can be agents, representing multiple brands and displaying products together. This product can be of the same kind or classified and combined. The products of franchise stores are mixed, and the choice space is relatively large, but due to the wide variety of products, their experience is worse than that of flagship stores.

The difference between a specialty store and a franchise store is that the enterprise is the highest level, and their status decreases from the flagship store, the specialty store and the franchise store in turn. For enterprises in strategy, investment, decoration and handling of shops, the experience will weaken in turn. Of course, if dealers invest more energy and time, they will not only bring greater benefits to enterprises, but also apply for more preferential policies from enterprises to help them do corresponding promotional activities.