This is an effective advertisement.
Because there is no effective trademark in advance, the development of the enterprise has been seriously hindered. Relevant persons of Anhui Kaiguang Jewelry Co., Ltd. have a deep understanding. They are engaged in the production, processing and sales of jade, jade and jewelry. At first, they didn't attract enough attention and didn't apply for registered trademarks. Therefore, enterprises can not carry out effective publicity and promotion, and have encountered constraints in the process of becoming bigger and stronger. In order to get out of trouble, the company had to buy two registered trademarks from a trading company in Xi 'an last year.
At present, it takes about one to one and a half years for a trademark to apply for registration. Enterprises should start to consider applying for brand registration at the early stage of their establishment, and can't wait until the enterprise develops to a certain scale before considering trademark registration. Otherwise, when the enterprise urgently needs to use the trademark, it can only consider buying the trademark. Yang Cui, the head of Anhui Xinda Trademark Affairs Co., Ltd., who has been engaged in trademark agency for many years in our province, said that registering a trademark is a step to build a brand, but registering a trademark does not mean forming a brand, which requires long-term operation.
Coincidentally. Shan Jun, the head of Wangmu Flooring Company, a well-known local enterprise in our province, bought 19 Wang Mu trademarks from Wu Dongsheng, a natural person in Dazhou, Sichuan, in order to obtain the trademark right of Wang Mu on flooring products. In the eyes of producers and operators, this is an "honorary title", a lethal advertisement that can bring huge sales. Yang Cui believes that trademarks are a barometer of economic development. Creating brands, making famous trademarks, promoting enterprises and enriching the economy have become the trend of economic development today.
Provincial Consumers Association experts believe that with the acceleration of economic globalization, especially the rise of brand economy, trademarks have developed into market elements with independent value and become a sharp weapon for competition among enterprises, regions and even regions. Implementing trademark strategy and upgrading from product management to brand management is an inevitable requirement for changing the mode of economic development.
Statistics from the Provincial Administration for Industry and Commerce show that the number of registered trademarks in our province has developed rapidly. In the past two years, there have been more than 60,000 newly registered trademarks in the province, and the growth rate of trademark application and registration has remained above 20% continuously. The average number of trademarks owned by market entities increased from 265,438+0.7 per 100 households in 2065,438+00 to 26 per 100 households last year, and more market entities began to participate in market economic activities with their own trademarks. In 20 12, the number of trademark applications in the province reached 33,692, up 47% year-on-year. Last year, our province added 40 trademarks, reaching 1 17.
Trademark agency' squandering flowers and getting charming eyes'
Chu Yousheng, who is engaged in liquor business in Lai 'an County, said that in early 2006, he entrusted a Nanjing firm to apply for registration of six trademarks with the Trademark Office of the State Administration for Industry and Commerce. Although the company has legal qualifications, it defrauded the expenses by providing a false Notice of Acceptance of Trademark Registration Application, but did not actually report it to the Trademark Office. After that, it was swept away together with the trademark application agency fees of dozens of other customers, which brought great losses to trademark application customers.
Trademark agency organizations are mixed, and their service levels vary greatly. At present, the entry threshold for entering the trademark agency industry is not high, only industrial and commercial registration is needed, and the Trademark Office can put it on record. Suspend the original trademark agency qualification and practice certificate. Some trademark practitioners lack a deep understanding of laws, regulations and trademark review standards, and lack accurate judgment on the subject matter of the agency, resulting in low quality of agency services.
Anhui Shitai Dongsheng Footwear Co., Ltd. once entrusted a trademark office in Hefei to apply for trademark registration of Dongsheng Footwear. Later, due to poor management of the Trademark Office, enterprises could not get normal trademark legal services. Because of trademark problems, it has a negative impact on enterprise products going abroad. Subsequently, Dongsheng Shoes Company had to apply for changing its agent and entrusted Anhui Xinda Trademark Affairs Co., Ltd., and then successfully obtained the trademark registration certificate. The person in charge of the enterprise said that the registered trademark must be polished, pay attention to reviewing its qualifications, and choose an agency with a certain reputation to operate the standard.
In order to make the trademark agency industry develop healthily, it is necessary to establish a set of management system combining strict government supervision with industry self-discipline. At present, it is urgent to require the qualifications of employees and the scope of business of institutions. "Relevant persons of the Provincial Trademark Association believe that the government should fully respect and give play to the role of the market mechanism, make necessary adjustments to the trademark agency market, establish a strict qualification recognition system and rating system, and a transparent access approval system is very necessary for the development of the trademark agency industry.