Window display refers to the window display carried out to meet the display purpose of a specific brand's window (including the brand's requirements for its environmental role, requirements for use functions, and requirements for its visual experience). It The specific material materials can be formed into products that can become aesthetic objects or have symbolic significance according to the historical, cultural context and landscape environment of the location where they are built, and under technically and economically feasible conditions. It includes all window displays with functions and meanings in the display behavior. It is also a summary of the mental activities and performance of the window display designer from the idea of ??the window display to the completion of the window display. To put it simply, brand window display requires the final use function, and it has certain requirements. Window displays are a solution created to meet these requirements. The solutions are endless, and those who can exceed the originally set requirements are good window displays!

How to make window displays to make your store attractive? The following window display techniques will tell you:

Window display techniques 1. Use large areas of color blocks

Human beings are color-seeking animals. When colors appear in a large area, it is easy to enter the customer's field of vision, and it is difficult not to see them.

Window display skills 2. Use repetition techniques

Using repetition in store display can have a strong aura and play a suggestive role, and using it in the window, it will It will make your window more impressive, more shocking, and easier to attract attention!

Window display skills 3. Use symmetrical techniques

Symmetrical techniques will give customers a sense of series

Window display skills 4. Create visual focus

At this time, when we make the window, we can deliberately create a focus, attract attention and guide them to discover. Seeing products through graphics will lock the focus inside

Window display skills 5. Subvert common sense

Break the original cognition, and new things will emerge. People are naturally very curious about new things. Therefore, when making window displays, can we occasionally break the rules and subvert common sense?

As long as your imagination is big enough, burgers It can also be used as a window prop. Even if you are running a promotion, don’t forget to create eye-catching points so that customers won’t feel that it is a hypermarket and be put off. In the world, women and children earn the most money. We must first make them have the impulse to buy, catch their eyeballs, and then they will naturally buy!

People say Eyes are the windows of the human soul, and the same goes for clothing window displays. The window of a store is the eyes of the store, and it is the place that can attract customers the most. Therefore, we must make good use of this point to show our most beautiful side to customers. .

You can learn complete display skills in display ***, you can go and learn about it.

What is visual merchandising?

Display is a creative visual and spatial art, which includes store design, decoration, windows, passages, models, backboards, props, lighting, music, POP advertising, product brochures, trademarks and hang tags All visual elements of retail terminals are a complete and systematic collection concept. In short, the display focuses on expressing its core elements through visualization, so it is called "visual display".

Learn related knowledge points about display *** and visual display.

When visual display is recognized as a comprehensive art, its advertising, artistry, and ideological And the collection of authenticity will allow consumers to directly feel the true meaning of fashion art.

Of course, display is also an important part of visual marketing, and visual marketing is definitely not the same as display design. Visual display is an important means to assist companies in making profits. This has led to the emergence of a new profession with the needs of social development - —Visual merchandiser\display designer\window designer\... No matter what the real job titles of these emerging professionals are in the company, their professional roles will give full play to the skills covered in visual merchandising. All elements are required to be able to maximize the reflection and experience of the high added value of products and brands through the reorganization and optimal allocation of resources in different environments and occasions at different times, which is the key to realizing visual product marketing.

Visual merchandising design should pay attention to the following points:

1. Organize sales places by brand: plan which products and brands will be sold in the boutique, and which brands will be displayed in the front of the store , what brands are displayed at the back of the store, etc.

2. Place well-known brands at the back of boutiques, use them to attract customers through other unknown high-profit brands, and increase the exposure of these brands in the eyes of customers.

3. Display the products in order from light to dark or from dark to light, so as to obtain the best visual appeal.

4. Arrange according to size, place small ones in the front and large ones in the back.

5. Jewelry, accessories, etc., these small items are high-security clothing items, and it is more appropriate to display them at the cashier or in a dedicated accessories cabinet.

It is often said that sales is an art. Similarly, visual merchandising design and visual marketing are also art. Only by doing these two aspects well can you increase your sales