Suntory (Japanese: サントリー), the full name of Suntory Co., Ltd., is an established enterprise in Japan, mainly producing/selling alcoholic beverages and soft drinks. China Trademark Network shows that the application/registration number of Suntory trademark is 16234 1, the application date is1June 9801,and the registration announcement date is1September 982/kloc.

The company is headquartered at No.40, Erdingmu 1 Fan, Tangdaobang, Shibei District, Osaka Prefecture. The company was founded in 192 1, and its predecessor was 1899, when Shinjiro founded the Bird Store. 192 1 was originally named Shouwu, and 1967 was officially renamed Suntory. For a long time, the company mainly engaged in whisky, beer and other alcoholic beverages, until 1980, it began to set foot in the refreshing beverage industry.

The Development of Suntory Brand

Suntory's business in China began at 1984, and its first project was to set up the first Sino-foreign joint venture brewery in Lianyungang, Jiangsu Province-China Jiangsu Suntory Food Co., Ltd., and/kloc-0 set up the beer and beverage business in Shanghai in 1996. The products were well received three years after they went on the market.

Suntory Beer, in particular, has won the sales champion in Shanghai beer industry for many years since 1999, and has been rated as a best-selling brand in Shanghai market for four years since 2000, and as a famous brand product in Shanghai for three years since 200 1.

Understanding the taste habits of domestic consumers and developing new products on this basis are the advantages of Suntory wine and beverage products in occupying the market. At the same time, investing heavily in research and development, establishing a perfect food safety and quality assurance system and strict product standards are also important reasons why its products can gain consumer trust and good brand reputation.

Suntory always adheres to the three concepts of "freshness, brand-new, and quality", always keeps a young mind, constantly develops with a "fresh" vision, and provides consumers with peace of mind and satisfaction with "brand-new" market operation and "practical" quality. This is Suntory's same idea not only in China and Japan, but also all over the world.

Reference to the above content: Baidu Encyclopedia-Suntory