THETHING, lilbetter, StayReal, Begins, lightning trendy brands, etc.

1. THETHING

The trendy design brand THETHING was officially founded in Shanghai in 2005. In the early days of its establishment, it has already occupied a place in the fashion circle with its outstanding GRAPHIC humor design.

After several years of development, THETHING is quietly changing its face. Although it still follows the concept of GRAPHIC as the core of design, it has got rid of the situation of relying solely on pattern design in the past, and has gradually shifted towards overall shape and matching. The direction has changed, and now it has become a well-known design brand in the field of fashionable clothing in China, and has been loved by many celebrities.

THETHING firmly believes that creativity is everywhere, and all emotions, attitudes and cultures can be interpreted through unique design language. The new season's series THETHING plays with details and elements based on the European and American gentleman style, and expresses more personality and true self through THETHING-style humor.

2. lilbetter

LILBETTER was founded in 2005 by Mr. Rong Jiajun, a famous fashion designer at the time. Originating from the trend but not following the trend, being in the fashion but different from the fashion is LILBETTER's design concept from beginning to end.

Ordinary fashion brands and their designers are good at following trends, but LILBETTER designers are completely different. "Getting a little better every day" happens to be the most straightforward concept of "LILBETTER".

LILBETTER focuses on two major directions: BASIC and TREND. BASIC is innovative among classics, unconventional, simple and elegant, and combines classical aristocratic style with modern Chinese fashion elements to create an alternative taste. In addition, TREND adopts the trend elements of each season from the Italian shows, the top feast in the fashion industry, and integrates them with whimsical design concepts to create new and outstanding styles.

3. StayReal

StayReal is a trendy brand co-founded by Ashin and illustrator Fuji Liang in 2007. In addition to Taiwan, it has offices in Shanghai, Hong Kong, Tokyo, Japan and other places. There are more than 20 stores, and the name is taken from the homophonic sound of "Stereo", which means three-dimensional.

4. Begins

"Begins" is a trendy brand co-founded in 2011 by the famous singer Zhou Bichang, street fashion opinion leader Lin Zijun and the editor-in-chief of Stylish Magazine Yang. Zhou Bichang also serves as brand design director.

The trendy store Begins store located in Gulou, Dongcheng District, Beijing, also opened at the same time, and has successively opened branches in Hangzhou and Shenyang.

It has cooperated with several international brands such as adidas, New Balance, Reebok, Lacoste, and Demeter, and has risen rapidly in the domestic fashion circle. Eason Chan, He Jiong, EXO, Fang Datong, Chen Shanni and many other well-known domestic and foreign artists have worn Begins clothing many times on different occasions or own at least one item.

Begins’ many cross-border cooperations have attracted much attention. Not only has it become a sponsor of the 2013 Miss China Universe competition, but its joint sneakers with New Balance are also selling well in overseas markets, successfully establishing itself in the international fashion circle. The first shot, the manager Zhou Bichang also became the only female boss among the global trend opinion leaders selected by SIZE magazine.

5. Lightning Fashion Brand

Lightning Fashion Brand was founded in Hong Kong in the early 21st century. It is a fashionable men's clothing brand by Hong Kong designers. The brand logo is a lightning bolt running through it from top to bottom. , symbolizing the spiritual connotation of advocating "power, passion, innovation, and subversion". On the other hand, this fearless spirit guides the development of the entire brand and is integrated into design and style from beginning to end. middle.

The brand's consumer positioning is a new era of urban trendy men who are slightly rebellious, avant-garde in thinking, bold in personality and pursuing quality of life. The brand conveys a fashionable and avant-garde male dressing style with a clear-cut sense of strength and a mixed fashion image, which is stylized in both image and design.

Baidu Encyclopedia - Lightning Fashion Brand

Baidu Encyclopedia - Begins

Baidu Encyclopedia - StayReal

Baidu Encyclopedia - lilbetter

Baidu Encyclopedia——THETHING