Trademark and logo design are not only the design of practical objects, but also a kind of graphic art design. It has similarities with other means of graphic art expression, but also has its own artistic rules. It must embody the aforementioned characteristics in order to better perform its functions. Because the requirements for its conciseness, generalization, and perfection are very demanding, that is, to be successful to the point where it is almost impossible to find a better alternative, it is much more difficult than any other graphic art design.
1. The design should be carried out with a detailed understanding of the purpose of use, scope of application, relevant regulations and other relevant circumstances of the design object, and a deep understanding of its functional requirements.
2. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods based on its application form, materials and production conditions. At the same time, the visual effects when used in other visual communication methods (such as printing, advertising, images, etc.) or when zooming in or out should also be taken into consideration.
3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.
4． The idea must be carefully developed and naughty, and strive to be profound, ingenious, novel and unique, with accurate meaning and able to withstand the test of time.
5. The composition should be concise, beautiful, and adaptable (adaptive to the shape of the object to which it is applied).
6． Graphics and symbols should be concise and summarized, but also should be artistic.
7. Colors should be simple, strong, and eye-catching.
8. Following the laws of logo art, creatively exploring appropriate artistic expression forms and techniques, and hammering out precise artistic language so that the designed logo has a high degree of overall beauty and obtains the best visual effect are the criteria for the pursuit of logo design art.