At present, the development of intellectual property rights in the market is getting better and better, the number of trademark registrations is increasing, and the trademark transfer market is becoming more and more prosperous. Trademark transfer is essentially a trademark change, and trademark change is a trademark ownership change and transfer. Of course, if the trademark transferor and the buyer experience bad changes in trademark transfer, the trademark right will be transferred and the trademark buyer will obtain the right to use and exclusive rights of the trademark. What are the benefits and advantages of trademark transfer?

firstly, the advantage of trademark transfer time. It usually takes one to two years to register a trademark. The State Trademark Office has no accurate regulations on trademark registration. Trademark transfer usually takes only 6 to 1 months. Compared with trademark registration, it saves more than half the time, which is very rich and time-saving for many buyers who urgently need trademarks.

then there is the advantage of trademark value. After the trademark is registered, it must be promoted from scratch, and its initial value will be low. Trademark transfer is generally a trademark recognized in the market, with a certain popularity and high value, which is convenient for buyers to create their own brands in a short period of time.

the second is the advantage of trademark passing rate. The success rate of registered trademarks is not high. Registering a new trademark is a continuous development process, and it is difficult to guarantee whether there are similar trademarks in the trademark office or in the market. If the Trademark Office finds similar trademarks, it may lead to the failure of trademark registration. Compared with trademark registration, the risk of trademark transfer is relatively small. The transferred trademark was originally registered with the approval of the State Trademark Office and has been recognized by the State Trademark Office. Therefore, for similar reasons, there is no possibility for the State Trademark Office to reject the trademark. When transferring a trademark, both parties only need to file with the State Trademark Office according to the agency, and the transferee can obtain the trademark registration confirmation and obtain the trademark ownership.

however, the advantage of trademark transfer lies in the trademark brand. A good trademark requires enterprises to use time and money for brand management, so as to gain the influence position of trademark brand in the market. After the trademark assignee accepts the trademark, the trademark applicant can successfully obtain the brand's influential position in the market. Therefore, trademark dealers do not have to spend a lot of time and energy on trademark promotion and operation.

trademark transfer can improve the income level of enterprises. Due to the different types of trademarks in the market, there are some similarities in goods or services. Of course, if a meaningful trademark is transferred, the transferred trademark will have a greater impact on goods or services of the same type and attributes. Using good trademarks as a guide is more helpful for products to be affirmed by customers in a short period of time.

trademark brands can also improve the competitiveness of the market. With the passage of time, the competitive environment in the economic market is becoming more and more fierce. In the market, many trademarks have gradually changed from commodity sales to brand sales. As a resource, brand has great value, and more resources can be adjusted through effective operation.