Beijing News (Reporter Qu Xiaoyi) Recently, red-soled French high-end shoe brand Christian Louboutin (hereinafter referred to as "CL") announced that Li Shuxin has become the brand's first spokesperson in the world. Public information shows that CL was founded by French designer Christian Louboutin and opened its first store in Paris in 1992. The brand's heels feature red soles, said to be inspired by the designer's assistant's red nail polish. CL has been favored by celebrities since its establishment. Lady Gaga, Sarah Jessica Parker, Gwyneth Paltrow, and Victoria Beckham are all loyal fans of the brand. In popular film and television works such as "Sex and the City", there have been many scenes of heroines wearing CL red shoes.
The red-soled shoe trademark that made CL famous also brought it a lot of trouble. Over the years, CL has repeatedly defended its trademark patent for red-soled shoes and applied for trademark protection in court, including suing Zara, a subsidiary of Inditex Group, and Dutch fashion retailer VanHaren for allegedly infringing on the design patent of red-soled shoes.
In addition to high heels, CL also owns men's shoes and handbags, which are decorated with rivets and have a tough style. It started its beauty business in 2014 and successively launched nail polish, perfume and other products; the "Queen's Scepter" was first sold in 2015 "The lipstick is extremely popular and is called "radish dice" by Chinese consumers.
Since 2008, CL has opened stores in Shanghai and Beijing. According to the official website, the brand now has 15 stores in mainland China. In recent years, CL has paid more attention to the Chinese market and launched limited editions for Chinese Valentine's Day and Spring Festival. An official beauty flagship store was opened on Tmall at the end of 2019, and an official flagship store was opened in July 2020 to sell shoes and handbags. According to industry insiders, the brand’s first global spokesperson chose Li Shuxin, demonstrating its determination to deeply explore the Chinese market and get closer to young consumers.