BYD Auto's brand-new LOGO, and BYD Group LOGO and? Build your dreams? The meaning comes down in one continuous line, and the simple and smooth metallic lines constitute a great? Forward? Dynamic? Byd? Words. Through accurate proportion and regular line arrangement deformation, the new LOGO is given a strong sense of design, technology and quality.
As can be seen from the figure, there is a change, but it is not very big. As long as you have seen it once, you can still remember BYD's logo well. It used to be the well-known BYD, whose first pinyin letter was capitalized, but now it evolved from BYD, just as the official said: from left to right, speed up? Dynamic design, with BYD Auto? All the way forward? Consistent with the brand spirit. As the leader of new energy vehicles, BYD has always been ahead, but is bent on moving forward. ?
Remove the outer ring. In the past, BYD was surrounded by circles, but now it is open, which shows that BYD has an open design concept. ? Since 2020, BYD has successively launched a series of new products that have attracted consumers' attention and recognition, such as Han, 202 1 Tang, Song PLUS and Qin PLUS. Up to now, the sales of new energy vehicles have reached nearly one million; At the same time, BYD became? Dragon boat into the Olympics? And then what? Ge fifteen? Official strategic partner, brand building, accelerate progress. ? It also well interprets the meaning of this logo, liberalizes the core supply chain of technology, and creates a hot marketing tool through cross-border cooperation.
The new logo is only used in the domestic passenger car market, and other businesses of the Group keep the original logo unchanged. BYD Auto, which is more open, will link the world with new technology, and work with users and partners to create new value car brands, so as to speed up every pleasant trip and new experience. ? That is to say, both logos will be used, and the logo of passenger cars will be upgraded. That is to say, BYD car, on the one hand, stems from the user's desire and needs a brand-new logo to better match the Dynasty series and the E series models; On the other hand, it also reflects the core of BYD's new marketing era and brand innovation brought by new energy.