German Haima, known in China as: Aggie Marin, this top bath brand, has not only arrived, but has become popular. There are also activities in Le Feng's forum. The sales are also very good~~

The first time I met Aggie Marlene, everyone called her Seahorse! Haha~~~The valve cover is probably because of its seahorse logo! Later I learned about this romantic name! Aggie Marlene! What a dreamy feeling! I can’t remember exactly which series of products I have used from Aggie Marin! I just remember its psychedelic fragrance after opening it! I mistakenly thought it was perfume! What you get is a delicious taste that women can’t refuse! I like it~~~It’s like being surrounded by perfume! The air is full of floral fragrance! Romantic as hell! Haha~~~it looks beautiful after using it!

I received the Aggie Marlene classic perfume shower gel after purchasing something at Lefeng... I simply fell in love with bathing... dragging my tired body home every day... taking a bath is the best The most comfortable thing...relax your body...and your mood...and a good shower gel is the icing on the cake...

I like Aggie Marlene's classic perfume shower gel...it smells so good ...and it can last for a long time..I can still smell it even when I sleep the next night....Hehe..Support and support....

After a long day of work, take a nice hot shower Taking a bath is a good way to relax your mind and body. This shower gel trial version smells very good and the fragrance really lasts for a long time. You can still smell good when you wake up in the morning, and it is not like other shower gels that leave a lot of smell after washing. Dry Because I have dry skin, I like this shower gel very much

A good shower gel makes your body relaxed and your mood comfortable. Aggie Marlene Perfume Shower Gel, with fine foam and a relaxing fragrance, makes the skin soft and smooth in daily bathing! The design of the lanyard is very user-friendly and convenient. . The fragrance lasts for a long time, and when you wake up the next day, your skin will still emit a faint fragrance, which is really good.

The last time I bought something, I received a trial size shower gel of this brand as a gift. When I saw that it said perfume shower gel, I was very curious and thought: after using this shower gel, my body will smell good. What? So I tried it one day. After a busy day, I took a hot bath and then applied this shower gel. Wow, I smelled a very nice aroma right away. What’s great is that the aroma is not only strong but also smells great. It can make you feel better. I stay in a happy mood when I take a shower, which helps me relax after a busy day.

Aggie Marlene: Those who wear "vests" are real seahorses

Published date: 2010-10-14 Source: Cosmetics Wholesale Network Author: Anonymous

2010 On January 12, 2019, Algemarin, a German brand that has been marketed around the world for 60 years, officially landed in China and held a brand launch conference at the Xijiao Hotel in Shanghai.

In fact, the unfamiliar-sounding brand Aggie Marin is a German skin care brand commonly known as "Haima" by its many "fans". It is best known for its bathing series products. However, similar to the fate of many imported brands in China, the precious name "German Seahorse" was counterfeitly registered just because it was late, so the authentic brand had to be re-registered with the transliterated name "Aggie Marin".

Aggie Marin comes from Germany

It is understood that Aggie Marin comes from the German Berg Pharmaceutical and Cosmetic Preparation Co., Ltd. (hereinafter referred to as "Berg"), which was founded in Berlin in 1950. It is one of the leading companies in the basic materials industry in Germany today. Its semi-finished and finished products are widely used in the pharmaceutical and cosmetics industries. It can be said that over the past few decades of operation, the R&D strength of the company's professional R&D team is unquestionable.

Boger's bath and skin care brands algemarin and homochic were promoted and sold in the mass market and exported to countries around the world in the 1980s. According to Xu Yuantuan, general manager of Beijing Fengshou International Trade Co., Ltd., in the past 60 years, Berg's main sales performance came from Europe, with a turnover of 200 million euros in 2008. In addition, Berg has also established regional agents in the United States, South America and Asia, and sales in these regions account for 20% of total turnover.

In fact, algemarin has been known as "German Seahorse" in Hong Kong and Taiwan for a long time, and even consumers in the coastal areas of Guangdong, Mainland China are familiar with its name.

However, it was only at the end of 2008 that algemarin officially prepared to enter mainland China.

Xu Yuantuan told reporters from the Cosmetics Wholesale Network that at the end of 2008, Berg Company approached their company to discuss cooperation matters. In April 2009, the two parties formally signed a ten-year general agent contract for algemarin in China, and at the same time provided products for A series of approval applications were carried out until October 2009 when all the procedures were completed. Through a press conference held at the Xijiao Hotel in Shanghai in January this year, algemarin officially entered the Chinese mainland market.

On January 12, 2010, algemarin, a German brand that has been marketed around the world for 60 years, officially launched its washing and bathing products in China, and held a brand launch conference at the Xijiao Hotel in Shanghai.

The well-known classic brand, the iconic seahorse logo image, and the high popularity in Hong Kong, Taiwan and coastal areas of China have all created a breeding ground for algemarin counterfeit products.

"In Taiwan, China, algemarin's German headquarters once conducted a crackdown on counterfeiting," Xu Yuanyuan told reporters from the Cosmetics Wholesale Network. The batch of black-hearted shower gel products that were cracked at that time subsequently flowed into the mainland through various channels. Not only that, algemarin’s Chinese name “Haima” in Hong Kong and Taiwan has also been registered in the mainland. These fake brands imitate the packaging and seahorse logo of algemarin. "There are a lot of them that are trying to make mistakes," Xu Yuantuan said helplessly. For example, the real seahorse image of the logo is facing the right, but some brands have changed the seahorse to face the left, or there are bubbles. Bubbled seahorses, etc...

Because of this, when algemarin officially came to the Chinese mainland market, Xu Yuantuan had to register the transliteration name "Aige Marin" for it and redesign the product packaging for the mainland market. Moreover, on the homepage of Aggie Marlene’s official Chinese website, “Aggie Marlene Trademark Statement” was specially added to set the record straight.

"In mainland China, we call it 'Aggie Marlene'." Xu Yuanyuan emphasized that the products on the market named "Haima" are actually fakes. "Vest" is the genuine product.

However, the power of counterfeit goods cannot be underestimated. Compared with the new name "Aggie Marlene", "German Seahorse" seems to be more well-known in the niche market. According to the reporter's visit to an underground supermarket in a high-end department store in Wuhan, the shopping guide in the washing area of ??the store did not know what "Aggie Marlene" was. When a reporter from the cosmetics wholesale website emphasized that "it is the German Haima", the shopping guide immediately pointed out the location of the product. The price of this product named "German Seahorse" is almost half that of the genuine product, and the cosmetics dealer it labels is not a regional agent cooperating with Beijing Fengshou International Trade Co., Ltd., verified by reporters and Xu Yuanyuan.

In response to this situation, Xu Yuanyuan seemed helpless, "Counterfeit goods generally appear in second-tier and lower cities, and we are ready to start cracking down on counterfeiting." However, "Cracking down on counterfeiting will be very difficult for us and the counterfeiters." "It's hard work," Xu Yuanyuan said frankly, hoping that everyone would regard peace as the most important thing and solve the problem through consultation.

Seize mainstream channels and focus on star products

Faced with the invasion of informal brands, Aggie Marin must occupy sales channels faster, especially mainstream channels. Xu Yuantuan told reporters that most of Aggie Marin's products arrived at the end of January this year and were sent for inspection. The official distribution began in March this year, and the distribution has only taken a few months.

By the end of June this year, Aggie Marin has more than 50 outlets in Beijing, and has also settled in 20 first-class department store supermarkets in Shanghai. In addition, Aggie Marin has been confirmed to enter the Watsons and Mannings systems in July, and will also enter Qianse stores and China Resources' high-end supermarket OLE.

In terms of product marketing strategy, Xu Yuantuan said that the main product will be Aiji Marin’s classic perfume bath series. The biggest selling point of this product is that the fragrance lasts for up to three or four hours in summer, and the fragrance is Lots of variety. In addition, the pH value of this bath product is neutral, and the skin feels shiny and tender after use. This is also the most praised by its fans.

In addition to the perfume and bath series, Aggie Marin also has a special product, a spray-type hair dry cleaning agent. This product is aimed at postpartum women, traveling, sick and other people who are inconvenient to wash their hair. It is currently available in Beijing The sales of maternity and infant stores such as Lijia Baby and Liyingfang are doing well, and they cooperate in advertising in maternal and infant magazines.

The prices of Aggie Marin’s products are not low. For example, 750ml of its Blue Soothing Bubble Shower Gel costs 200 yuan. However, this price is highly acceptable to high-end consumers. "Especially in high-end department stores such as Beijing Saite and Lufthansa, there are still many people buying them." Xu Yuanyuan told reporters from the Cosmetics Wholesale Network that in Saite and Lufthansa, Aggie Marin products are often replenished 2-3 times a month.

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