There are three major steps in writing a title. The first step is to establish a keyword database. Of course, what category do you want to know first what the big words are in your category? For example, if you sell dresses, this season should be on top. Autumn clothes are here, let’s first focus on the attributes of dresses, because clothing has so many attributes, autumn clothes, Korean style, slim fit, long sleeves, mid-length style, I don’t know much about girls, haha, just give me an example, The following is word search. Word search is very simple. There are many free softwares. Just use Lao A’s toolbox. I won’t go into the word search process. It’s too simple. It’s almost a fool-like operation. If you don’t know how, I’ll wait for you at night. , let me tell you, haha, just look at the filtering results

Determine the core keywords. The three points for determining the core keywords were already mentioned yesterday. I will say it again today, 1; the search index is relatively large 2; The number of babies is relatively small3; the conversion rate is relatively high. Based on these three points, the core keywords are determined; "mid-autumn long dress". Of course, I don't have many words in this keyword database, so everyone can understand the method. Finally, let’s take a closer look at the search trends for this word. After searching, I realized that the clothing category is dao, and this is the divine word. . . . . We won the ranking of this word in advance, and the traffic will naturally increase by then. . .

With the core keywords, the next step is to find related words centered on the core keywords, also called derivative words. You can call them whatever you want. Anyway, that’s what they mean. Put them in the Taobao search box and pull them down. After extracting the words, there are many words already in the table just now. The advantage of writing the title this way is that all the words are written around my core keywords, so no matter which keyword generates a transaction, my core keywords will increase. I took down the weights of those words. For convenience, I also checked the data. It will be convenient later. I usually only look at two points for the related words of these core words. If there is a search index and there is conversion, it is ok.

The second big step is to build the vocabulary, determine the core keywords, and have derivatives of the core words. The next step is to combine the title. If the number of words is not enough when combining the title, you can Adding a core word, 1-2 core words in a title is not a big problem, no nonsense, combined titles follow the following principles, please comment if you are wrong, this is how I use it

Principle 1: Closely related Priority principle, for example; take our core keywords just now,

"Dress autumn mid-length" There are spaces in the middle, we try to keep the keywords compact, don't use the spaces in the middle casually Remove, but spaces can be replaced with keywords.

Principle 2: The order-independent principle

Sometimes the two keywords A and B are the same, which one is placed first and which one is placed last. It will not affect the search, which means AB=BA

Principle 3: Insertion principle (don’t think wrongly)

Insertion is the processing of spaces just mentioned. If there are spaces between keywords, they can be replaced by keywords. This one is very simple.

Principle 4: The principle of irrelevance of repetition means that it is meaningless for the same keyword to appear multiple times in a title. For searches, it will be the same no matter how many times it appears. One *** will be 30 Just one word, why waste resources?

Practical operation: Mid-length autumn dress with long sleeves and slim Korean chiffon straight

When combined according to the above principles, we will find that the autumn dress is The two words "mid-length long sleeves" and "mid-length autumn dress slimming" are closely connected with the core words. There is always one word to separate. Which one should be separated? Here is a little tip: combine these two words. I took the Taobao index and looked up the words separately

After checking them, I got a headache. Actually, these two words are the same with or without spaces. What should I do? Here we will demolish the ones with small search indexes, because their existence can bring us less traffic, so we will demolish those who provide small value!

Final combination result: Autumn dress, mid-length, long-sleeved, slimming, Korean chiffon straight