A: CS is the abbreviation of English customer satisfaction, which means "customer satisfaction". The basic guiding ideology of CS is that the whole business activities of an enterprise should be oriented to customer satisfaction, analyze and consider the customer's needs from the customer's point of view rather than the enterprise's own interests and viewpoints, and respect and safeguard the customer's interests as comprehensively as possible. The "customer" here is a relatively broad concept, which not only refers to the object of product sales and service, but also refers to the indispensable partner in the whole business activities of the enterprise.

The core of CS strategy is the word "satisfaction", including the following points.

(1) The concept of satisfaction. Under the condition of modern market economy, any enterprise should establish such a concept: customer first, quality first. The expectation of customers is the goal pursued by enterprises, the firm belief of enterprises and the magic weapon for enterprises to win.

(2) Behavior satisfaction. This requires enterprises to "do what they say, do what they say" and keep their promises; No shortage of two pounds, shoddy; Don't hide, don't cheat, and let customers feel satisfied with their own practical actions.

(3) Audiovisual satisfaction. Audiovisual satisfaction means that people see the advertisements, signboards, famous brands, standardized words and colors of enterprise products, and then associate them with the spirit of serving customers wholeheartedly, the work style of Excellence and excellent product quality, and feel authentic and reliable, without exaggeration or boasting, giving people a pleasing feeling.

(4) Product satisfaction. Product satisfaction refers to the degree of customer satisfaction with the function, design, packaging and price of enterprise products.

(5) Satisfied service. Service is regarded as the second competition and the supreme cause by economists. When a batch of products reach users, domestic traditional enterprises will regard it as the end point of production and operation, while foreign enterprises will regard it as the starting point of developing new production and operation and opening up new markets. This difference in concept leads to that China enterprises can create customers, while foreign enterprises can create and retain customers. Therefore, this requires enterprises to serve customers wholeheartedly, and provide customers with multi-faceted and whole-process quality services by using core services, additional services, pre-sales services, in-sales services and after-sales services, so that customers can not only get material satisfaction, but also get spiritual enjoyment.