( 1993- 1996)
After the 14th National Congress of the Communist Party of China (CPC) was successfully held and Comrade Deng Xiaoping inspected the south, Longxin Enterprise started in 1993. In the spring of this year, 30-year-old Tu Jianhua led dozens of laid-off workers, classmates, relatives and friends to form the earliest Longxin enterprise-Chongqing Longxin Traffic Machinery Factory. In the humble shed, they installed the first motorcycle engine of Longxin enterprise, which opened the initial era of Longxin's career development.
1April 1995, Chongqing Longxin gasoline engine manufacturing company (Sino-US joint venture) was announced. At this time, Longxin began to emerge in the field of motorcycle parts manufacturing and processing, and became a professional motorcycle engine manufacturer, with its own fist product "Longxin brand" (LX 147FMF, LX 150FMG) motorcycle engines sold in the market, and a professional enterprise backbone staff. In the same year, more than 1 000 laid-off workers from state-owned enterprises were employed and re-employed in Longxin, and the tax paid by enterprises exceeded 1 000 million yuan. Longxin people vividly interpret their own entrepreneurial stories with unremitting pursuit.
The story of spring brings people infinite surprises.
The emergence of new forces-new forces in the industry
(The first five-year development planning period is 1996-2000)
From 65438 to 0996, Longxin took the lead in setting up an enterprise group-Chongqing Longxin Industrial Group among the township enterprises in Chongqing, worked out a medium-and long-term strategic goal of specialization, scale and brand development, took the "Longxin big family" as the staff culture orientation, practiced Longxin's working concept and brand concept of "endless pursuit and natural success", hired well-known domestic management consulting institutions to enter the enterprise, and built a basic system of modern enterprise management.
Taking the title of "Chongqing Longxin Football Team" as an opportunity, the brand strategy was promoted in an all-round way, achieving a leap from "motorcycle engine expert" to a backbone enterprise in China motorcycle industry, and becoming a successful international leader of motorcycle products in China. In 2000, the export delivery value of Longxin motorcycles and engines reached US$ 654.38+0.7 billion, ranking first in the whole industry.
Shoulder the mission-determined to start a business
(The second five-year development planning period is 200 1 year -2005)
200 1, Longxin enterprise entered a new stage of development. With the completion and operation of Zone A of Longxin Industrial Park, Longxin Science and Technology Center Park, Jinlong Industrial Park, Guangdong Longxin Industrial Park and Zhejiang Longxin Industrial Park with a total area of 40 hectares, the hardware platform for sustainable development of enterprises has been fully consolidated, taking the lead in leading the new industrialization process of motorcycle industry.
It has successively undertaken the pilot demonstration tasks of the new policies of the National Development and Reform Commission, such as motorcycle production access and vehicle inspection exemption, which has promoted and promoted the improvement of enterprise management norms and technical standards in the industry. Longxin implemented the "second venture" and practiced the "internal strength" of the enterprise, and the product quality and service quality were significantly improved. It has been recognized by "National Enterprise Technology Center" and "National Accreditation Testing Center" successively, and the innovation ability of enterprises has been further enhanced. The trademarks of "Longxin" motorcycle and motorcycle engine, and "Jinlong" motorcycle were all recognized as "China well-known trademarks" (becoming the enterprises with the largest number of "China well-known trademarks" in motorcycle and Chongqing industrial manufacturing), and "Longxin" motorcycle was recognized as "China famous brand products" for the first time. From 200 1 to 2005, motorcycle production and sales, motorcycle engine production and sales, export sales and other figures were among the best in the whole industry, and won the "Top 500 Chinese Enterprises" for four consecutive years.
In the same period, it officially entered the real estate industry, and the "Junyi" series of properties of Longxin Real Estate was widely praised and sought after, ranking among "65,438 real estate enterprises in China +000" and "4 real estate enterprises in Chongqing".
Singing Harmony-Establishing New Values
(The third five-year development planning period is 2006-20 10)
According to the overall plan of building a well-off society in an all-round way in the Fifth Plenary Session of the 16th CPC Central Committee and the brand-new systematic exposition of the important thought of scientific development in the 17th CPC National Congress, Longxin Enterprise takes "creating a world brand and a century-old enterprise" as its goal direction, takes scientific development as the core of enterprise value construction, pays attention to the development of enterprise connotation, devotes itself to the new value practice of "Made in China", studies and draws lessons from the operation norms of advanced enterprises in the world, actively carries out independent innovation and international technical cooperation, and solidly promotes new materials and technical cooperation. Conscientiously implement the decision-making arrangements of the central and local party committees and governments at all levels, give full play to the political role of party member and grass-roots party organizations in enterprise work, vigorously promote the construction of a comprehensive security system for enterprise employees, and implement the projects of "creating the best employer enterprise" and "caring for employees". It has become an important force for social stability and harmonious development to actively fulfill corporate citizenship responsibilities, cooperate with social development undertakings such as the "Five Chongqing Construction", and help the poor and the needy.
Aim for high gain momentum takeoff.
(The fourth five-year development planning period is 20 1 1 year -20 15 years)
Looking back on the glorious course of private enterprises actively participating in the construction of Socialism with Chinese characteristics under the guidance of the Party's correct line, principles and policies, Longxin people feel proud and proud, and they also feel that their mission is arduous and they have a long way to go.
At present, Longxin enterprise is entering a new historical development stage with a brand-new attitude-the fourth five-year development planning period. Longxin people will conscientiously fulfill the responsibility and mission entrusted to private enterprises by the national "Twelfth Five-Year Plan" and develop scientifically with the Party. Deeply practice the important thought of "people-oriented, comprehensive, coordinated and sustainable development", take building an innovative country as its own responsibility, deepen the connotation of industrial development in all business sectors, innovate technology and management, enhance the value of products and services, cultivate and incubate high-tech industrial projects, continuously promote enterprise livelihood projects, highlight the social value of private enterprises, and achieve "sound and rapid" development. Strive to achieve the goal of annual production and sales scale of 30 billion yuan and annual tax contribution of 654.38+0.5 billion yuan in the fourth five-year development planning period.