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Hefei Beauty Salon trademark; common name; how did it come about?

Beauty salons are beauty service places that provide people with beauty care, skin care, spa, etc. With the advancement of modern technology and the development of economic life, beauty salons are gradually rising in the market. So in terms of the categories of beauty salon-related trademarks, what is the appropriate choice?

The explanation obtained through the query in the Trademark Classification Encyclopedia is that the category of the beauty salon trademark is "4402-Health and Beauty Services-440216 Human Piercing, Beauty Salon Services, Permanent Makeup" in Class 44 services, artificial tanning services, beautician services, provision of sauna facilities, provision of portable washrooms for events, online make-up consultation services, hair styling, hair coloring services” etc.

What does the common name in Hefei’s trademark refer to? In fact, many nouns were not common names at the beginning, but in the later use, they became more and more popular, and finally became common names. So where did the connection to common names come from? According to Article 11 of the "Trademark Law", "A sign that contains only the common name, graphics, and model of the product shall not be registered as a trademark."

The common name of a product or service refers to a product that is used in a certain product or service. The name of a certain product or service that is commonly used within the scope of law or convention. Common names include two categories, namely legal common names and common names by convention. To determine the common name, you can use these methods to effectively identify:

①Regional determination method. Conventional common names are generally judged based on the common sense of the public across the country. However, due to historical traditions, customs, geographical environment and other factors, the common name of a commodity formed in a specific region can also be recognized as a common name.

② Time determination method. Generally, the factual status at the time of filing the trademark registration application shall prevail. If a trademark is not a common name at the time of application, but has become a common name when registration is approved, the trademark is a common name. If a trademark is a common name when applied for but is no longer a common name when registration is approved, it can be registered as a trademark.

It is also important to avoid common names. When brand advertising products, avoid using trademarks instead of products for promotion. When using a trademark, the product name can be added after the trademark. In addition to regulating their own behavior, enterprises must also strengthen the collection of trademark market intelligence. They must promptly protect the rights of infringements of their registered trademarks in the market and prohibit others from using their registered trademark names without permission.

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