Burberry (burberry) classic plaid logo brand story On the streets of England, even if there is a cold wind and drizzle, the British do not like to hold an umbrella and would rather wear a windbreaker. This is not a British quirk, but the benefit provided by a windbreaker. When it comes to windbreakers, the first thing many people think of is the British brand Burberry. During World War I, Burberry was designated as the image of high-end British military uniforms. In 1856, founder Thomas Burberry opened a ready-to-wear store in Basingstoke, Hampshire, England. In 1879, he developed a strong, waterproof and breathable twill fabric - Gabardine. (Gabedin), due to its durable and penetrating characteristics, was soon widely used by British pilots and the army. In the late 1990s, the trend of brand rebirth began in the fashion industry, and Burberry began to pursue breakthroughs in the general environment. Ms. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and successively invited Roberto Menichetti and Christopher Bailey to serve as design directors. The combination of photographer Mario Testino and supermodels Stella Tennant and Kate Moss injected classic elements into it, making traditional The British noble personality and lifestyle extend to redefine Burberry's new dynamic philosophy. People who are familiar with Burberry feel like they are seeing their favorite brand when they see "Burberry plaid". This plaid pattern with a strong Scottish style was registered as a trademark in 1924. Soon, red, camel, black and white plaid became synonymous with Burberry products. Now, blue has also joined it, enriching the connotation of Burberry plaid pattern. Today, with both nostalgia and innovation, Burberry's plaid style has successfully penetrated into various fields from clothing, accessories to home furnishings, and has remained famous for nearly a hundred years. Burberry is a brand that easily arouses people's romantic reverie. The reason why people like it is not only because of its more than 100 years of classic history and iconic plaid pattern, but also because of what Rose Marie Bravo said: "High fashion returns to luxurious and magnificent fashion, young people A generation is looking for a model of true tradition from Burberry"... Burberry plaid "all wear Burberry raincoats" Burberry - a brand from the United Kingdom with a strong British color, was founded in 1856, the owner is Thomas Burberry. He was baptized by British education and has a typical British temperament. Therefore, the BURBERRY brand continues to flourish on the basis of inheriting the traditional British design concept. Inspired by the blouses worn by shepherds, which are warm in winter and cool in summer, Burberry used a secret and unique method to develop a waterproof, anti-wrinkle, warm and breathable fabric - gabardine, and used this word as a registered trademark for 40 years. . Before Burberry became a fashion brand, it had always been a relatively practical brand. Its most famous product was its raincoat. "If the sky in the west is shrouded by a huge dark cloud and it rains continuously, then everyone from the president to senior white-collar workers to cutting-edge entertainment stars have one thing in common: they all wear Burberry raincoats." This is a reference to raincoats. The best interpretation of taste. Precisely because of its lightweight, breathable, waterproof and windproof charm, Burberry's reputation in the outdoor products industry was unrivaled from the late 19th century to the early 20th century. During the World War in 1914, British officers wore weatherproof clothing specially produced by Burberry. In addition to practical features, Burberry's design also started a certain degree of fashion, making the style of British officers' combat uniforms both fashionable and practical. The ultimate: distinctive epaulettes, leather cuffs, buttons between collars, deep pockets and weatherproof pocket flaps. In peacetime, Burberry has become the first choice for explorers and outdoor activities.

Roald Amundsen, the first person to land in Antarctica, achieved the feat in a Burberry outfit. In addition to highlighting Burberry's weatherproofing capabilities, he also left a Burberry tent there. Later, when John Alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry clothing.