About childhood memories, everyone has their own precious fragments. In the memory of Liu Yanlong, the founder of "Northeast Big Board", in the summer when he was a child, the old lady wore a white hat and a white apron. Push a cart. Then take a round pot, and the popsicles inside are still steaming when you take them out. The simple shape and the sweet and real taste make the whole summer instantly cool. However, at that time, cash-strapped adults did not have much money for children to spend on such "luxury" things. Only when the children were pestering them, would they occasionally buy the cheapest ones to satisfy their children's cravings. Liu Yanlong also Belongs to this type of child. When he grew up, all kinds of cold drinks and beverages emerged one after another, and the tastes became more colorful. It was easy to want to eat cold drinks. However, Liu Yanlong never tasted the sweet and joyful taste of his childhood.

After completing the first stage of capital accumulation in his life, Liu Yanlong began to describe the sweet "childhood dream" in his mind. The popsicles he had when he was a child were the initial prototype of the "Northeast Big Board". From the selection of raw materials to the appearance and packaging of the product to the business model, Liu Yanlong retains the most original simplicity and authenticity, focusing on making real popsicles, allowing people to once again taste the unchanging "dream" of childhood!