In the spring of March, "Mazda CX-50 Designers Salon" was held in the commune at the foot of the Great Wall in Beijing. Mr. Mu Yuanying, chief designer of Mazda Design Headquarters, North American market design expert, chief designer of Mazda's flagship SUV CX-9/CX-50/BT50, and large-size vehicle design expert, connected with the salon to deeply analyze the beauty of Mazda CX-50 design for netizens and guests who participated in the live broadcast. In this salon, the interior and space design of Mazda CX-50 were exhibited for the first time, and a series of exclusive upgrades in China market highlighted the fruitful achievements of Changan Mazda and users in product building.
Giving life to cars with the power of design is the core of Mazda design. Mazda believes that only the instantaneous movement and aesthetics of dynamic things can touch people's hearts. Therefore, since its birth, the design concept of "Soul Moving" has absorbed the essence of oriental aesthetics and pursued the ultimate aesthetic feeling with excellent sensibility, thus creating a sense of existence for Mazda cars. Mazda CX-50 is a brand-new model designed and developed by Mazda DESIGN for outdoor trend life in the post-epidemic era.
At the salon, designer Muyuan first talked about the "posture" and "skeleton" of Mazda's automobile design, because they determine the vitality of the automobile when driving. From the stunning four-seat RX-VISION concept car to the dazzling VISION COUPE concept car, they give vehicles a strong sense of life with the beauty of light and the change of light. In order to better adapt to and match the light in the vast outdoor environment, Mazda CX-50 designers specially adjusted the balance between the skeleton and light changes in their "soul movement" design, weakened the subtle light movement performance, optimized the skeleton and proportion of the vehicle, and pursued the presence and strong appearance even in the outdoor natural environment.
Since its debut in China market, Mazda CX-50' s resolute and powerful "soul-moving" design style has been widely praised, thus creating a brand-new outdoor light off-road SUV category. In the view of designer Hideyoshi Muhara, the unprecedented design style of Mazda CX-50 not only adheres to the aesthetics of "soul movement", but also is innovative: "In the design field, we always try to inject soul into Mazda cars through" soul movement "design, making it a vibrant art work. We will not give up the pursuit of design just because cars are industrial products that need mass production. Spiritually, we have always maintained the state of artists creating works of art, and tried our best to design more exquisite works of automobile art. At the same time, we will give each model a unique R&D concept according to different use environments and different market segments, adjust the design expression, and constantly pursue the best expression of "moving soul" design. "
[MADACX-50 Chief Designer Hideyoshi Muhara]
Mazda CX-50, as the first work of Mazda brand aiming at outdoor life scenes, bears Mazda's expectation for brand expansion. Get design inspiration from tough leather goods and tools representing outdoor life elements: "While feeling elegant" touching soul "design and paying attention to manual details, we try to embody the reliability and interesting practicability of a tool that is valued in outdoor scenes. This is the idea behind the vibration utility of Mazda CX-50 design theme. The combination of simple, horizontally open space configuration and vertical elements gives people the feeling that it is a solid, vigorous and powerful tool-type outdoor SUV. "
Mazda CX-50 skillfully combines "graceful body proportion when galloping", "vitality" unique to "soul moving" design and "strong and powerful bones", and finally gives people the impression of a solid, vigorous and powerful outdoor SUV without losing its "slim, graceful and streamlined" body proportion. The organic integration of outdoor consciousness and smooth outline embodies the essence of Mazda's "soul movement" design. Designers in Mu Yuan described Mazda CX-50 as "like a well-trained swimmer, without a piece of fat and a beautiful body. I hope everyone can enjoy this kind of asymmetric beauty contrast that can only be created by "touching the soul" design.
At this salon, Muyuan designers presented a series of design manuscripts of Mazda CX-50 for the first time, giving domestic audiences a glimpse of the development process of new cars. The design of Mazda CX-50 needs to adapt to and match the vast land environment and wide roads in these two places. Therefore, how to stand out from the strong natural environment and rolling traffic and become an existence that cannot be ignored requires a powerful appearance that is not lost to the surrounding environment. For this reason, Muyuan designer on Mazda CX-50: "Weaken the changes caused by subtle light migration, increase the design proportion of skeleton, proportion and posture, and realize the unique existence and vitality of" moving soul "design through continuous polishing".
Mazda CX-50' s simple tailboard is one of the striking design highlights. On the solid body frame, the designer boldly highlighted the shape of the wide tailboard. The advantage of this design is that it can not only reflect the attitude that the four wheels of the vehicle cling to the earth like four feet, but also give drivers and passengers a strong sense of trust and express a practical and credible sense of tools. However, while the tailboard is boldly unfolded, the whole body of Mazda CX-50 has a sense of tension. This design can not only show boldness and toughness, but also show the beauty of slender streamline, which fully shows the "touching soul" design suitable for Chinese mainland's natural environment and outdoor.
The interior and space design exhibited for the first time, on the basis of following Mazda's concept of "integration of man and horse", still continues the interior design style of a new generation of vehicles. The vertical vent grille and spacious and practical center console echo the design theme of "vitality and practicality", which is both beautiful and functional. The cockpit decorative panel and seat center adopt X-shaped special stitches, which are not only firm, but also show the quality of trust and ingenuity. The seat is also decorated with knot elements commonly used in outdoor scenes to express the outdoor feeling, which always echoes the product theme of outdoor light off-road SUV.
On March 16, Changan Mazda CX-50 will officially go offline, and the new car will be opened blindly. Starting from Mazda CX-50, Changan Mazda will continue to introduce more high-value models to provide more users with a vibrant and happy life, and at the same time, make every effort to build an automobile society that is sustainable with the earth and society, and fully feel the infinite excitement brought by FEEL ALIVE hand in hand with the majority of users. * * * will convey our happy life and happy songs.
This article comes from Che Yi, the author, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.