Letv may be the first to implement the 36-hour working system

Letv may be the first to implement the 36-hour working system. Letv and Lerong Zhixin claim that Letv does not have 996, and there will be no 996 in the future. The work can never be finished, and it is reasonable to finish the limited work in a limited time. Letv may take the lead in implementing the 36-hour working system. Letv may be the first to implement the 36-hour working system. 1

When many Internet companies are passively shrinking because of the cold winter in the industry, one company seems to have become the envy of other Internet workers.

When it comes to this company, it also had a glorious past, but after its boss fled abroad, it faded out of the ranks of big manufacturers. People once thought that it had existed in name only, but in fact, there were hundreds of employees working happily, neither involved nor 996.

this company is letv.

Recently, an Internet blogger broke the news: "(LeTV employees) can get their wages on time every month, and the company will not default on social security, and there is no involution and 996, and the boss can't control it."

This news has also been officially confirmed by LeTV. LeTV said that there are still more than 4 people in the company at present. "There is really no 996, and there will be no 996 in the future." "If one day, we legally take the lead in implementing the four-and-a-half-day and 36-hour working week, we should not be surprised."

The news about LeTV in an Internet company

not only attracted an official response, but also caused a heated discussion on social platforms. After all, everyone discovered that LeTV, which was about to be forgotten, was still alive and well.

Moreover, judging from the fact that most employees are five-year-old employees, the core employees have hardly left since LeTV exploded and Jia Yueting left for the United States. So, what have they done in the past few years?

it is widely believed that letv can't turn out any flowers nowadays, but in fact, the employees of letv who stayed at the base camp didn't toss about themselves less, just because of limited funds, they couldn't make too many waves, but this doesn't mean that letv stopped innovating and trying and making mistakes.

It's just different from the big manufacturers with strong financial strength. Letv also clearly realizes that the stage of "burning money for flow" has passed. It's not impossible to try, but it's impossible to invest indefinitely. If the project has not achieved the expected results after a period of time, the resources will be tilted towards the projects with good results.

But if there are some things that can be done without spending money, LeTV is happy to participate. For example, this time, Weibo, who was officially forwarded "LeTV has more than 4 employees", also made a wave of publicity for his newly launched Y2 PRO mobile phone. LeTV has always been very good at rubbing heat.

For example, in the past June, Tencent and Youku successively announced price increases, and over the years, Aiyou Tengmang almost always raised prices in turn, but LeTV issued a notice saying that "LeTV video members do not raise prices, and they are not qualified to raise prices". Although judging from LeTV's current film and television resources, LeTV did not have the capital to raise prices, but Guan Wei personally laughed at himself and the communication effect was still full.

it's not the first time that letv has done similar "self-deprecating marketing". In the Spring Festival of 221, when major Internet companies were busy "involuting" in the red envelope war, LeTV video directly updated the App icon and added the words "owing 12.2 billion".

since then, the APP icon of letv video has been changing, for example, the words "boss makes cars in America" appeared, and it seems that it is necessary to create momentum for FF cars in Jia Yueting; This year's Spring Festival, the APP icon has become the word "can't afford it", and LeTV seems to have turned "poverty" into a self-deprecating selling point.

How can LeTV support itself

Although LeTV is always clamoring that it can't afford to participate in the billion-dollar red envelope war, it seems that the company is not so poor. After all, in order to support more than 4 employees, LeTV has to have a little money, and it can continue to make blood, and it has to talk about Empresses in the Palace, who has been on fire for 11 years and is still a phenomenal film and television drama.

Empresses in the Palace's exclusive right to broadcast online originally belonged to Huaer Film and Television, a subsidiary of LeTV. Later, Huaer Film and Television distributed the copyright of Empresses in the Palace to Youku. If viewers want to watch this drama, they have to buy members of LeTV or Youku. In the case of the continuous price increase of Youku members, it seems more cost-effective if they only have a soft spot for this drama.

Earlier, some media reported that LeTV earned "1 million yuan" every year by virtue of Empresses in the Palace's copyright distribution. The official of LeTV responded, "If the copyright is not sold by Huaer in 218, LeTV will return more blood now, and LeTV video can support the elderly with peace of mind."

In addition, LeTV Building, the headquarters of LeTV in Chaoyang District, Beijing, has been renamed as Lerong Building. At the end of last year, it was successfully auctioned by Beijing Hengying Property Management Co., Ltd. for 573 million yuan, which is also a lot of money for LeTV.

moreover, letv has never stopped its mobile phone hardware and other businesses. although the momentum of letv's hardware is not as good as before, it has launched many new products in recent years, such as the "cost-effective" S1 mobile phone launched by letv in September last year, which is the first physical mobile phone launched by letv since its mobile phone business stagnated in 216.

in may last year, letv's smart ecology announced its official return, and at the same time released a series of new products such as letv super tv's "three good students" GS, and said that it would launch dozens of eco-products, including 3C, digital products and kitchen appliances, covering many categories, so as to rapidly develop its smart ecological business.

under letv's active "self-help", at the end of last year, letv issued an internal letter entitled "fighting hard for five years, persevering in ushering in the dawn", which indicated that letv's TV, mobile, advertising commercialization and other businesses all achieved their annual business objectives ahead of schedule, and achieved a double balance of operating profit and cash flow without considering the impact of historical debts.

In addition, LeTV announced a salary increase for all employees at the end of last year. It seems that during the absence of its boss, Jia Yueting, LeTV stuck to its original basic plan and lived a "small but beautiful" life. Not only did it start to "turn losses into profits", but the welfare of its employees was "only increasing". There was no market pressure for listing and financing, and there was no need to care about the rise and fall of the stock price. For LeTV, there was no "boss".

Do you still need Jia Yueting?

Although the news of "Jia Yueting's return to China" will come out from time to time in recent years, everyone knows that there is little hope for Jia Yueting's return. When the outside world has acquiesced that "LeTV has no Jia Yueting", where will LeTV go?

First of all, "emotional killing" will last for a long time in the subsequent operation of LeTV. Take the first mobile phone S1 after LeTV's "return" as an example. Its poster reads "As long as it can come back, it is better than anything". It can be seen that LeTV's product marketing is more focused on the emotional market of Laofen.

After all, in those days, LeTV played the "fan economy" thoroughly, gradually accumulating users through the earliest "low price and eye-catching" mode, and then focusing on "eco-marketing" similar to Xiaomi, and accumulating "music powder" by expanding categories and providing value-added services. Although Jia Yueting has been away for five years, many users' LeTV TVs at home are still strong.

But it's hard to say how long feelings can last. After all, compared with Xiaomi's continuous updating of products, LeTV's vacuum period has been too long. Therefore, in the face of the gradual failure of "emotional killing", LeTV is also actively exploring other market segments.

judging from letv's current product strategy, the low-end market is the next main target of letv. Take LeTV video as an example. Besides Empresses in the Palace mentioned above, LeTV also has several sets of old scripts, such as Conquest and Heaven.

compared with the idol drama with traffic blessing, letv's film and television copyright is more inclined to the era drama and the anti-war drama with good reputation. Of course, this is also due to the high cost of the current idol drama. In desperation, letv can only turn its attention to the middle-aged and elderly market, which also leads to the style of letv's film and television drama, which is completely different from that of Aiyou Tengmang. Letv may be the first to implement the 36-hour working system. 2

On July 12th, the topic # LeTV employees didn't have 996 and the volume # was listed in Weibo hot search.

It turns out that some netizens in Weibo recently shared a "cold knowledge": "There are still more than 4 people left in LeTV, many of whom are old employees for more than five years. Why stay? "Happiness is the reason why many old people stay." There is no involution and 996, no salary arrears for employees who stay, and no social security. "

On July 11th, LeTV's official Weibo account @Letv forwarded this Weibo, and replied: "Yes, we still have more than 4 people, and we look forward to new friends joining us." Moreover, it also publicized the news that "flagship machine Y2 Pro is about to be pre-sold" and said: "LeTV employees refused to lie flat."

On July 12th, LeTV and Lerong Zhixin responded to this matter again, saying that the situation was basically true.

letv's response: the situation is basically true

letv. com and lerong zhixin said on July 12 that there was a recent news on the internet that "letv still has more than 4 employees, living a fairy life without a boss, no 996 involution, the company never defaulted on wages and social security, and the TV daily life with invincible high-end configuration was still good, relying on operating and copyright income to support employees". The situation is basically true.

letv. com and lerong zhixin added:

1. letv does not have 996, and it will not have it in the future. The work can never be finished, and it is reasonable to finish the limited work in a limited time. Don't be surprised if one day we legally take the lead in implementing the four-and-a-half-day and 36-hour working week.

2. It is too absolute for LeTV employees to have no involution. After all, where there are people, there are rivers and lakes. Only in LeTV, the degree of "involution" is lower, because there are only more than 4 employees, and many positions are "a radish and a pit". Who are you involved with? But if there are one or two more people, it may be rolled up.

3. The company has never defaulted on employees' wages and social security in recent five years.

4. We still can't afford the idea of "a fairy life without a boss". The work like a fairy life will basically be a luxury for any employee. If it can make employees feel that "work is like a fairy", the company will be very successful. The word "boss" has been a relatively vague concept over the years, and different contexts have different meanings.

I lost 33.9 billion yuan in five years.

Now I rely on Empresses in the Palace to provide for the elderly?

According to Red Star News, at the end of 216, the whole LeTV system crisis broke out. Jia Yueting fled to the United States the following year, and was included in the national list of untrustworthy executors. In 217, the loss of LeTV reached 13.878 billion yuan. Since then, in 218 and 219, LeTV has suffered continuous losses, with a cumulative net profit loss of about 29 billion yuan, and it has been insolvent for two consecutive years. At the end of 219, its net assets were-14.33 billion yuan.

in 22, letv was forced to withdraw from the market by Shenzhen stock exchange. In April, 221, LeTV was announced that it had made financial fraud for 1 consecutive years from 27 to 216. The company was fined 24 million yuan and Jia Yueting himself was fined 241 million yuan.

Straight flush data shows that during the five years from 217 to 221, LeTV lost 33.9 billion yuan.

however, at the end of last year, letv sent a letter to all employees, revealing the news that letv will achieve a double balance between operating profit and cash flow in 221.

in April this year, the news that "Empresses in the Palace copyright still earns tens of millions every year" rushed to the hot search. At that time, LeTV Video responded, "Let's just say that if the copyright is not sold by flowers in 218, LeTV will return more blood now, and LeTV Video can support the elderly with peace of mind."

Dunyong, the founder of Huaer Film and Television (wholly-owned by LeTV in 213), once told national business daily that this drama "can bring more than 1 million yuan in revenue to Huaer Film and Television every year on average".

Dunyong told every reporter, "Empresses in the Palace's copyright contract with the broadcasting platform began in 211 and will expire in 217, and another 1-year contract was signed with the broadcasting platform from 218 to 227, in addition to the income from TV stations and other platforms."

In addition, according to China Economic Weekly, there is open market information showing that LeTV once took out 1, square meters of office buildings for rent in the open market, and the rental price was 6.5 yuan/square meter/day, and it was customized and furnished with office furniture.

However, according to the report of China Business News on July 12th, Andy, the new CEO of Lerongzhi, responded that LeTV currently has about 4 employees, but it does not rely on Empresses in the Palace to survive.

Andy said that both LeTV Video and LeTV TV have their own membership and advertising revenue, which has been a traditional revenue for many years. LeTV Video currently has revenue from cooperation with other third parties, such as MCN and applets, and LeTV TV has revenue from intelligent hardware. "Empresses in the Palace does have some income, but it is not enough to support a company of 4 people." Andy said that half of the Letv Building was for personal use before, and the rental rate of the rest was less than half, so the rent was negligible, and they had to pay the rent from July this year. Letv may be the first to implement the 36-hour working system. 3

Recently, some netizens shared a "cold knowledge", saying that "Letv still has more than 4 employees, living a fairy life without a' boss', no 996 and no involution ... At that time, the TV daily life with invincible high-end configuration was still good, and employees were supported by operating and copyright income". Soon, related topics caused a heated discussion in Weibo.

On July 12th, the official Weibo account @Letv of LeTV Video forwarded this Weibo, and replied: "Yes, we still have more than 4 people, expecting new friends to join us."

The Red Star Capital Bureau noticed that although the old employees of LeTV Video may have lived a "fairy life" in the past five years, the operation of LeTV Company is a long story.

Letv employees' "immortal days" caused a heated discussion

Letv responded that it was basically true, and there were more than 4 employees

On the afternoon of July 12th, the topic # Letv employees didn't have 996 and involution # caused a heated discussion.

while replying "the situation is basically true", letv video also promoted the news that the new mobile phone is about to be pre-sold, saying that "letv is still insisting on making mobile phones, so why don't you work hard".

letv video shows that letv does not have 996, and it will not have it in the future. Letv employees' "no involution" is too absolute, but in Letv, the degree of "involution" is lower, because there are only more than 4 employees, and many positions are "a radish and a pit". The company has never been in arrears with employees' wages and social security in the past five years.

and the online transmission of letv "no"