1. Domestic brand account authentication:

1. Required qualifications: the business license of the brand owner (trademark registrant), which must be the latest business license and a color scan of the original.

2. Trademark registration certificate: Original color scanned copy

3. Official certification application letter: Log in to the ARES system to download the official certification letter and fill it out. The official seal of the brand owner must be stamped. The Xiaohongshu account name must be consistent with the trademark registration certificate.

2. Overseas brand account certification:

1. Required qualifications: company registration documents. Original color scan of the BR or CR of the brand owner (trademark registrant) (both BR and CR are required for Hong Kong companies); a Chinese or English translation with the official seal of the brand owner.

2. Official certification application letter: fill in the template downloaded from the system, and must be stamped with the official seal of the brand. The Xiaohongshu account number must be consistent with the trademark registration certificate.

3. Trademark registration certificate: Color scan of the original. The brand account name is exactly the same as the trademark certificate. If the account name includes both Chinese and English, but the trademark certificate only contains Chinese, an English trademark certificate is required.

4. Certification information form: The brand account name must be consistent with the trademark registration certificate, the brand introduction must be within 20 Chinese characters, and the avatar must be the brand logo (800*800). Modify the current account name before submission. The brand profile, avatar and certification information sheet should be consistent. Since the nickname has been modified within a month and cannot be modified, feedback will be given to the connected AM.

Extended information:

Precautions for brand certification review:

1. Business license: It must be a color business license, or a black and white copy stamped with the main body of the business license Official seal (the official seal cannot be an electronic seal).

2. Application for official letter: seal of the operating company + signature of the operator, both are indispensable. The Xiaohongshu account name must be exactly the same as the trademark registration certificate, and do not add suffixes such as flagship store, brand store, official account, etc. .

3. Authorization letter: required qualifications - if the brand does not personally operate the official account (the Xiaohongshu brand account operator is inconsistent with the brand), a third party authorized by the brand to operate the brand account needs to be provided Authorization letter; if it is operated by the brand itself, there is no need to provide it.

4. Trademark registration certificate: Color trademark registration certificate, or a black and white copy stamped with the official seal of the trademark holder (the official seal cannot be an electronic seal).

Baidu Encyclopedia-Little Red Book

Baidu Encyclopedia-User Authentication