Trademark transfer is one of the mainstream ways to obtain a trademark. During the transfer process, it can be said that there are many issues that need to be paid attention to. Although trademark transfer is very fast and the probability of passing trademark review by the Trademark Office is close to 100%, operators who transfer trademarks privately will encounter many risks and problems. Moreover, even if a trademark is transferred on the platform, merchants still need to pay attention to many matters and risks. So what issues should we pay attention to when transferring trademarks?

1. Pay attention to the review of transferred trademarks

The lack of review of the purchase and transfer of trademarks is a common problem for many first-time trademark transfer companies. Some companies will even feel this way after seeing it. Regardless of whether it is suitable or not, they will buy it indiscriminately. There are many such companies. Therefore, before transferring a trademark, merchants should pay attention to reviewing trademark issues, including the type of trademark, the number of similar trademarks, past business conditions, and constituent elements and legal status. Make a trademark that is easy to use and promote a good trademark for the future.

2. Lack of platform review

Private transfer of trademarks is more risky, and the process and steps are more complicated. I believe most businesses have experienced this. Therefore, in order to avoid trouble, most merchants will entrust a platform to sell and find buyers. At this time, we need to pay attention to the issue of platform review, which is as important as the principle of trademark review. Whether the platform has agency qualifications or how strong the platform is will directly affect and influence the services that merchants will enjoy in the future, and also affect whether the transaction can be successfully completed.

3. Existence and transfer of trademarks

Except whether the trademark is appropriate, it is not recommended for merchants to purchase trademarks that have their own problems. For example, a trademark is invalid for some reason, or a trademark is simply counterfeit. In addition, if the trademark is used to pledge loans, debts or license others to use it, the entire process of trademark rights transfer cannot be completed.

4. Unfamiliarity and understanding of trademark transfer

Trademark transfer requires both parties to sign separate contracts, which is usually accompanied by the flow of certain funds and the transfer of rights. Therefore, in order to make trademark transfer smoother, merchants must also be familiar with and understand the links and steps that need to be experienced in the entire process of trademark transfer.

If you have doubts or difficulties about trademark registration, you can consult the Bajie Intellectual Property Trademark Agency for entrustment of trademark-related matters!