Mixue Bingcheng has formulated accurate market positioning since the establishment of the brand, and focused on improving the brand image. It not only improved the brand value, but also expanded the market scope. It has a huge consumer group and has quickly become an industry leader. Benchmark. As a popular milk tea brand, it has emerged in the market with its unique formula, complete flavors and personalized services, providing a good development platform for many entrepreneurs.

The franchise fee of Mixue Bingcheng is currently divided according to the city. It is 11,000 yuan/year for provincial capital cities, 9,000 yuan/year for prefecture-level cities, and 7,000 yuan/year for county-level cities. Of course, in addition to the brand franchise fee, opening a Mixue Bingcheng store also requires deposits, management fees, consulting fees, equipment, materials, rent and decoration fees.

"Mixue Bingcheng Store Opening Information"

1. Security deposit: In order for the franchisee to fulfill the various regulations in the contract during the cooperation period, the fee is 10,000 yuan. This fee After both parties terminate the cooperation, it can be returned without breach of contract.

2. Management fee: The approximate fee is 4,800 yuan/year, which mainly means that Mixue Bingcheng will provide you with daily management and operation guidance of the store, and will also plan holiday activities and other services.

3. Consulting fee: During the operation of the store, the headquarters will provide consulting services on production processes and store operating methods, which requires a fee of 2,000 yuan/year.

4. Equipment fees: The equipment required by Mixue Bingcheng stores includes ice machines, refrigerators, operating tables, cash registers, etc. The cost is about 60,000 yuan.