We know that many enterprises now want to strengthen themselves by attracting investment to join, but according to the law, they must have certain qualifications to join, otherwise they are not allowed to join. Maybe some people are not clear about what qualifications they need to obtain to join. Next, I will answer your questions in detail.

1. What qualifications do you need to obtain to attract investment and join?

First, only enterprises with commercial franchise records can engage in franchise activities as franchisees, and other units and individuals are not allowed to engage in franchise activities as franchisees;

second, it is required that the enterprises that register commercial franchising should have a mature business model and have the ability to continuously provide business guidance, technical support and business training for franchisees;

thirdly, it is stipulated that a franchisor engaged in franchising activities should have at least two direct stores and have been operating for more than one year.

the third requirement, commonly known as "two stores for one year", is mainly aimed at preventing some enterprises from cheating by franchising.

at the same time, the direct store has a certain demonstration function, which is convenient for other operators to intuitively understand the franchisor's brand, business model and business status from the operation of the direct store.

2. Features of franchise chain

1. Member stores have independent ownership, management and accounting rights.

2. The relationship between headquarters and member stores is the relationship between negotiation and service.

3. The economic ties that maintain franchise operation are contracts made through consultation.

3. What are the advantages of franchise chain

1. Brand use, the brands, trademarks and management technologies owned by the headquarters can be directly used. Compared with taking charge of this matter by yourself, it will reduce a lot of burden in time, money and spirit. For people who have no business experience at all, they can enter the industry in a short time, directly reducing the expenses of pre-advertising and product research and development.

2. With successful experience, brand-name direct stores will only be allowed to join on the basis of success. It will have the standardization system of all aspects of brand stores and the successful experience accumulated for many years, providing more favorable reference for store address selection, which will make franchisees take fewer detours and reduce time and capital costs.

3. Advertising advantage. Brand catering has a mature brand market, and both products and visual hammers have been deeply rooted in people's hearts. Joining brands need not consider playing brand market, but directly enter the marketing link.

4. research and development of new products. the headquarters will research and develop new products regularly, so that it may not be eliminated by the fast market of catering. if it is necessary to develop new products, it will consume a lot of manpower and material resources.