The clothing of Matou brand is EVISU brand. EVISU is a high-end fashion brand originated in Japan, which was founded in Osaka, Japan in 1991 by YAMANE HIDEHIKO, who has the reputation of the king of Japanese cattle. EVISU is unique with its high-quality handmade jeans and humorous and bold design style.

combined with the long-term strict requirements for quality, the original design constitutes the core value of the brand. On a global scale, EVISU has been supported and sought after by collectors and fashion lovers all over the world, and has become a treasure in the trend field.

EVISU brand concept

Japanese fashion brand. But South Korea also has this brand now. The two families are irrelevant. But the signs are the same. It is said to be a registered trademark in Korea.

Evisu, also known as EvisuGenes, is the top jeans brand in Japan. Evisu uses traditional handcraft to create high-quality denim clothes. Evisu's original classical jeans elements and fashionable street style have become the target pursued by young people and stars. Evisu has attracted attention in European fashion.

Evisu's brand logo "Seagull" (more people think it looks like two mountains) was originally hand-painted by Evisu's designer HidehikoYamane. Evisu's name comes from the "lucky god" in Japanese folk culture, which is usually enshrined with fish and fishing rods.

Fu Shen and fish are two of HidehikoYamane's five favorite things (the other three are beer, beauty and golf), so he takes them as the names of new products.