Foreign entrepreneurial story case

Doherty: Enjoy the adventure

In 22, Fraser, a 14-year-old boy living in Edinburgh, England? Doherty likes to make jam at home with grandma's recipes.

Neighbors and friends praised Dougherty's jam.

soon, Doherty received the first jam order. Because it is difficult for family producers to meet the order requirements, Doherty signed a contract with a food processing factory with a scale of 2 people, and the factory set aside a few days a month to make jam for him. At the age of 16, Doherty chose to give up his studies and devote all his time to his jam business.

In early 27, Waitrose supermarket in England approached Doherty, hoping to distribute his? Super jam? Products. A few months later. Super jam? It began to appear on the shelves of the company's 184 chain stores. Since then, British retail giant Tesco has bought? Super jam? , and sold in its 3 chain stores.

At the same time, Doherty made great efforts to develop and produce jam with various flavors. Super jam? Strive for a bigger market.

in 27? Super jam? The sales volume is $75,. In 28, it is estimated that 5, cans of jam will be sold every month, and the annual sales will reach $1.5 million.

at present, Dougherty, 19 years old, has more than one million dollars in personal assets.

Johnson: Breaking Through Yourself

In 1994, Cameron, a boy who lived in Virginia, USA? Johnson started his first business ―― sending invitations to his parents' holiday parties. He was only nine years old.

at the age of 11, Johnson saved thousands of dollars by selling greeting cards and named his company? Joy and tears? . At the age of 12, Johnson spent $1 to buy a full set of 3 pieces accumulated by his sister? Doudou baby? And pass these dolls made by TY company? Electronic harbor? (eBay) website sales, get 1 times the income.

Johnson smelled the business opportuniTY and immediately contacted ty company to buy in bulk? Doudou baby? And pass? Electronic harbor? And? Joy and tears? Company website sales.

Johnson saved $5, in less than a year. Subsequently, he used the money as the principal to establish a MyEZMail mail service system that can keep personal information confidential for customers. Two years later, MyEZMail gained $3, a month. In 1997, Johnson co-founded Surfingpries online advertising company with two other young people and made huge profits.

Johnson, now 23, said: Before I graduated from high school, my assets had exceeded $1 million. ?

Steve? STEVEJOBS Steve? Steve Wozniak

Apple Inc.

Let computers enter ordinary homes

Wozniak designed and developed the internal device of the world's first legendary machine in Apple Inc., which was founded in 1976, and Steve Jobs was marketing guru. Jobs also transformed the concept of computing, first AppleI, then Macintosh and its graphical interface, and then created Pixar, an animation studio that broke through the paradigm, leading the mainstream of digital music with iPod and iTunes. Now Jobs's cool play is iPhone.

Howard? Howard Schultz

Starbucks

turned an ordinary commodity into a necessary status symbol

Schultz first worked for a company in Brooklyn, selling Xerox photocopiers, then quit his company career and joined a Seattle coffee chain company, which had only a few stores at that time. He bought the company in 1978. Today, this global chain has more than 12, chain stores, and is famous for its humanized working environment, first-class quality control and the price of a cup of coffee of $5. What he will do next is to sell digital music downloads and low-fat milk coffee.

Martha? Martha Stewart

Omnimedia

Changes in Home Cooking and Hospitality

Stewart has worked as a professional model for several years and won a scholarship to Barnard University in new york. She has developed her third talent by combining beauty and wisdom? With accurate taste in cooking, gardening and interior decoration, Omnimedia was founded in 1976, and the company went public, and she became a billionaire. Her next plan is to cooperate with a home decorator to decorate all branches. ;