1. Simple and easy to recognize

A logo can be regarded as a visual language, which should be remembered the moment it is seen. Therefore, the LOGO design should not be too complicated. A simple logo can It is the easiest to be recognized in a short time, is suitable for a wide range of occasions, and can meet the needs of enterprises; because the biggest feature of a LOGO is to highlight unique characteristics and indicate a different meaning from other brands, all LOGOs must be visible to people at a glance Recognize and remember.

2. Comply with industry attributes

A good LOGO should let people judge at a glance what type of company and service it is. For example, corporate LOGOs targeting the female market generally have slimmer fonts. and soft, the tones will be softer, while most technology and industrial companies are more masculine and stable. The expression of detailed elements is also very important in the process of corporate operation and promotion, so the attention to industry elements and colors is also extremely important in the process of designing a LOGO.

3. Eternity and ductility

LOGO is different from other products because it has to withstand the test of time in the development process of the enterprise and has long-term use value. Moreover, LOGO is now The reason why it is so valuable is that it has important value, because LOGO is the face of every company, and it will appear in various places in brand promotion. At this time, the scalability of LOGO is very important, because although some companies’ LOGOs are very It is beautiful, but its usage scenarios in design applications are very limited. This means that the brand's LOGO should not only pursue beauty, but does not combine it with the brand or product. Such a LOGO will also be unsuccessful!

IV. Uniqueness

LOGO is a unique mark used to express the unique characteristics of a company's products. It must allow consumers to feel the company's unique quality, style and business philosophy; be careful to avoid similarities with other company's LOGOs In this case, the design should be unique. The symbols, graphics and text should all have their own characteristics.

5. Originality

After the LOGO design is completed, registration is required. A plagiarized LOGO cannot be registered. Of course, the company cannot use it for external publicity, and a plagiarized LOGO does not have unique characteristics. Sexuality is not conducive to consumers identifying the brand, and plagiarism must be eliminated.