There are three categories of logos: one is concrete, the other is abstract, and the third is a combination of concrete and abstract.

1. Representational logos are designed based on specific images (mostly physical graphics) through various modifications, such as simplification, generalization, exaggeration, etc. Their advantage lies in their intuitive expression. The concrete characteristics make it clear at a glance.

2. An abstract logo is a logo designed with dots, lines, surfaces, bodies and other modeling elements. It breaks through the shackles of figuration, has a greater scope for modeling effects, and can produce strong visual stimulation, but prone to uncertainty in understanding. Such as the logo of Japan's Mitsubishi Corporation.

3. The combination of concrete and abstract logos is the most common. Because it combines the strengths of both concrete and abstract logo design types, its expression effect is particularly outstanding.

Reasons for corporate logo design:

First, with the help of logos, it can help the company establish a unified image. At the same time, business cards, stationery, envelopes, etc. that are often used in daily work The design will also be unified, thus leaving a deep impression on customers and achieving an unforgettable effect.

Second, a successful logo design can give a company a special identity certificate. The information conveyed by the logo will lead to customers making reservations or purchases. It is difficult to imagine McDonald's without the golden arches on the door. Unique trademark, without Nike’s smooth and smooth arcs, will people still remember them?

Third, a symbol is a corporate asset that can be calculated in currency, which can be the best form of differentiation from your competitors.