The national liquor trademark violates the trademark law. It is suspected of promoting itself and disparaging other brands.
The 'exaggerated and deceptive propaganda' referred to in Item (7) of Article 10, Paragraph 1 of the "Trademark Law" and the 'harmful to socialist morals or harmful to socialist morals or harmful to socialist morals or harmful to socialist morals or harmful to In case of other adverse effects, the application for registered trademark shall be rejected.
This is about the illegality of the national liquor trademark. Moutai Group has no problem applying for trademark registration. It has the right to apply. However, according to the provisions of the Trademark Law, if the trademark applied for has adverse effects, it will not be registered. The trademark "National Liquor Moutai" itself is illegal. It intended to improve itself, inappropriately disparaged other competitors, and was suspected of false advertising and unfair competition.
Procedurally, the application for trademark registration of the "Maotai" type national liquor has the word "national liquor" very obvious and is easy to review. It violates the above-mentioned current trademark law and clearly falls into the category of "trademark applications should be prohibited." It was rejected directly without preliminary review. After passing the preliminary review, the bidding application does not need to enter the announcement stage.
Moutai Group has always called itself "National Liquor Moutai". After Moutai Group's official website was launched, Moutai often appeared on promotional pages and announcements. In TV promotions, Moutai is also called "National Liquor Moutai". Employees of the Moutai Group use the name "National Liquor Moutai" in publicity and official phone ringtones. Moutai seems to be listed as "National Liquor Moutai".
In layman’s terms, national wine itself refers to the highest grade of a product, such as state banquets, etc. Among the types of wine, as long as it represents liquor, it is qualified to compete in the country. The country does not recognize its status. It calls itself "National Liquor Moutai". What does this kind of publicity make Wuliangye think? What does Jian Nanchun think? What does Erguotou think?
Using national liquor as a trademark is already exaggerated propaganda.