Current location - Trademark Inquiry Complete Network - Trademark registration - After the "3·15" party, a brand crisis broke out. How did the named companies respond?
After the "3·15" party, a brand crisis broke out. How did the named companies respond?

The annual March 15 party is here as scheduled, and companies that have exposed nine types of problems are in full bloom. Today, crisis public relations have also started one after another. ?

Facial data abuse

In the past two years, with the rapid popularization of face recognition technology, related data abuse has also become rampant. This year's March 15 party mentioned that many companies such as BMW 4S stores and Kohler Sanitary Ware have installed cameras with face recognition functions. Consumers will be captured by the cameras to generate face data without their knowledge.

In the application process of face recognition, on the one hand, it leaks personal privacy; on the other hand, whether it is in financial transactions or in home life, more and more face authentication is used now. Our property security is also at risk; and finally, data is misused.

As of now, there has been no response from relevant parties.

Resume leaks

The March 15 party exposed the leakage of personal resumes on many large online recruitment platforms such as Zhaopin, Liepin, and 51job:

After being named, Liepin issued a statement that it had set up a special team to thoroughly investigate the illegal selling of resumes and apologized.

51yo also issued a statement to establish an information security management committee, upgrade information security and data security management systems, strictly enforce the corporate blacklist system, and upgrade relevant monitoring and intervention mechanisms.

Zhilian Recruitment responded that it will continue to cooperate with external agencies and adopt measures such as account closure and alarm to jointly crack down on the reselling of user information outside the site.

Paid medical advertisements are rampant

The March 15 party exposed a large number of false medical information advertisements on uc browser and 360 search websites. Search for major well-known hospitals and add spaces in these well-known hospitals. The first few search results will be advertisements for other hospitals.

With the exposure on March 15, 360 and UC also issued statements, expressing their desire for further thorough investigation and rectification.

A UC Browser customer service staff responded on the evening of March 15th that relevant personnel were paying attention to the matter and optimizing it. A series of inspection and correction measures had been launched, and a special team for network-wide investigation was established to resolutely put an end to the problem. False advertising and related violations will be strictly investigated.

Clenbuterol "reappears" in the world

What happened to the "clenbuterol" exposed on March 15? Wasn't it eliminated a long time ago? Let’s review this March 15 party together. The sheep were fed medicine during the raising process, that is, clenbuterol. The mutton failed to pass the random inspection, but it appeared and was traded in several agricultural products trading markets in Zhengzhou, Henan. . After understanding, these medicated muttons all come from Cangzhou, Hebei. Qing County is an important sheep-raising base in Hebei Province, with about 700,000 sheep produced every year.

According to reports: Relevant government departments in Qing County have been strictly investigating the illegal addition of clenbuterol. On the doors of most breeding farms in Qing County, relevant departments have prominently posted "Prohibited use" Clenbuterol” notice. Although the investigation is strict, most farmers have various channels to get the news, respond in advance, lock the door and leave.

There are more problems waiting to be solved:

Ford was complained by consumers about rusty gearboxes, and Infiniti 4S stores asked to sign a "non-disclosure agreement"

Smart cleaning master, mobile butler pro and other mobile phone cleaning software secretly obtain the personal information of the elderly’s mobile phones

The old steel bars were taken into the hidden factory and walked around, and when they came out, they were qualified steel bars with the 4E 12 trademark

p>

In view of the limited space, we will continue to pay attention to other more issues!