is a famous fashion designer and entrepreneur. He is currently the chairman and CEO of DESSINANIME China Clothing Co., Ltd. and the chairman and design director of Hangzhou Animation Constantly Clothing Co., Ltd., and he is the first person to explore a new path of innovative traditional clothing industry, animation creativity and Internet integration, the first person in the world to develop animation clothing industry, the top ten man in the textile and clothing industry, and the first fashion designer to appear in People Weekly magazine in 21. He is regarded as an idealist and doer who pioneered the application of animation clothing in the world and insisted on animation in the clothing field. People also call him "godfather of animation clothing", "godfather of animation women's clothing", "avant-garde designer with China characteristics", "fashion thinker" and "the most powerful clothing artist at present".

Chinese name: Sun Zhonghua

mbth: Doman

Nationality: China

Nationality: Han nationality

Birthplace: Tonglu County, Hangzhou City, Zhejiang Province

Date of birth: October 17, 1978

Occupation: designer

Graduate school: Zhejiang University

Major achievements: A brand founder with personality charm and philosophy of life; An outstanding artist who interprets animation, women's wear and the mystery behind Hangzhou and finds that the details of urban life contain the true meaning, that is, heart-warming, romance and animation.

Born by Fuchun River, grew up by Xizi Lake, studied by Seine River and started a business on Qiantang River. He has a strong love for clothing and clothing industry, and is determined to leave something better than life and make the world animated. Sun Zhonghua, also known as DOMAN, an entertainment cross-border fashion designer, is a native of Tonglu, Zhejiang Province. He is not tall, strong, and has an average IQ. He is an ordinary person who grabs a lot of things all over the street, but his skills and brains are agile and vigorous, and he is lucky. Standing just after the age, I am suffering from entrepreneurship and have enjoyed the blessing of fashion, so I can go up and down, and I can bend and stretch. A clothing businessman who has basically become a star, is good at playing nonlinear thinking and is good at counter-cyclical strategy.

Personal file

Chinese name: Sun Zhonghua

English name: Doman

Occupation: famous fashion designer

Title: senior economist, fashion design arts and crafts artist

Blood type: A

Height: 174 cm

Constellation: Libra

Birthplace: Hangzhou, Zhejiang. Let the world be animated

Position: Chairman and CEO of DESSINANIME China Clothing Co., Ltd., Chairman and Design Director of Hangzhou Animation Constantly Clothing Co., Ltd.

Graduating institutions: Zhejiang University (undergraduate, MBA), China Academy of Fine Arts, PARISFASHION Institute (master)

Personal motto: "Building brand culture is a totem that adheres to design style", "Leading lifestyle is the foundation of building brand culture" and "Perceiving the true meaning of life is the key to leading lifestyle"

Favorite designer: Karl Lagerfeld

Favorite brand: DESSINANIME Daai, DMBD Animation Constantly, DEECEA clique, ZIMATAN Sesame Sugar, LAUGH Yuefu

Favorite city: Paris, Hangzhou

favorite movie: Braveheart

favorite movie star: mel gibson

favorite songs: Whatamitoyou, home, sunrise, Lovewayyoulie

favorite singers: NorahJones, MichaelBublé, catiemckinney, Jasonchen

Best wish: to travel around the mountains and have no thoughts

Favorite colors: black and white; Favorite numbers: 8 and 9

Favorite festivals: Spring Festival

Favorite seasons: spring

Favorite animals: dragons and horses

Favorite fruits: dates and watermelons. Hangzhou dishes

creative process

stepped into the fashion industry in p>24

devoted himself to studying fashion design in p>25 and went to France for further study

In p>26, he founded the world's first and only cartoon women's clothing brand "DESSINANIME"

In p>27, he had a strong love for clothing and clothing industry and was determined to leave something better than his life. In particular, we launched the creation of women's clothing wholesale agency, the world's most popular brand Anime Constantly

In p>28, the first Hangzhou Municipal People's Government and the first advanced research class of outstanding women's clothing designers of China Academy of Fine Arts entered the school, and after graduation, we engaged in clothing management, under the guidance of the authoritative professors of world-famous clothing colleges led by Professor Wu Haiyan, a famous fashion designer in China, and a team of world-class brand management experts

In p>29, Hangzhou Anime Constantly Clothing Co., Ltd. was established in Hangzhou. Use non-linear thinking and counter-cyclical strategy to interpret fashion and creativity, and innovate marketing mode to launch animation clothing with fashion feeling and creative soul, and practice the three design benchmark philosophies of "building brand culture is the totem of adhering to design style", "leading lifestyle is the foundation of building brand culture" and "perceiving the true meaning of life is the key to leading lifestyle". It highlights the unique urban charm of Hangzhou as the capital of women's wear, the capital of animation, the capital of e-commerce, the city of quality of life and the national center of cultural and creative industries, and is praised by the media as "the first person to explore new paths of innovative traditional clothing industry, animation creativity and Internet integration development". In p>21, "Godfather of Anime Women's Wear", "Godfather of Anime Clothing", "Fashion Thinker", "The World's No.1 Pioneer in Anime Clothing" and "The Most Powerful Fashion Artist at the Present Time" were praised as "Avant-garde Designers with China Characteristics" by People Weekly in January, which attracted widespread attention from international and domestic clothing peers. In April, they were interviewed by Zhejiang TV Station's Struggle Series "Designing Dreams with Both Hands". It was well received by TV viewers.

In p>211, after more than five months of national voting, it won the honorary title of "Top Ten Man of the Year" in China textile and garment industry.

In p>212, it won the honorary title of "Outstanding Young Fashion Designer in Asia".

Design concept

While introducing western popular elements, it maintains an indispensable original style and combines these two completely different elements.

In view of the traditional aesthetic view and adding the current animation elements, sometimes it will blend with various creative elements, seek harmony in opposition and conflict, and it is very avant-garde but contains the traditional oriental style, creating a unique animation clothing design style that transcends itself.

adhere to the original design+animation elements to lead the fashion of oriental clothing, create more DESSINANIMEIN ladies, and dress more beautifully.

Awards

Cross-border fashion figures of Asian fashion creativity in 29

New designers of China fashion creativity in 29

Outstanding fashion designers in Hangzhou in p>21

Top Ten People in Textile and Apparel Industry in p>211

Personal quotations of outstanding young fashion designers in Asia in p>212

The world is objective, the history is subjective, but the culture is different.

First-class enterprises should do "potential", second-rate enterprises should do "market" and third-rate enterprises should do "things" in order to leave something longer than life.

Your future is the future of the enterprise, and the future of the enterprise includes your future, so you work with the enterprise to create the future.

Although dreams are difficult to realize, you still need dreams, because only dreams have ideals, but ideals should be pursued persistently, and casual feelings will be your thoughts.

In brand management of clothing, processing is the foundation, design is the core, and marketing is the guarantee, and the organic combination of the three can ensure the competitiveness of the brand.

Culture and artistry will become the core competitiveness of clothing brands; Brand competition, in a sense, is a cultural competition.

I am a typical takenism, digesting and absorbing in the shortest time, releasing instantly, and treating myself as a pipeline, a passage, a reservoir, and circulating constantly.

My charging methods are talking, thinking and reading, but sometimes the strangest and most effective thing is talking. I will use my own ideas to deconstruct other people's brilliant words.

The only thing I can do is to store, whether it's tears or laughter, or the suffering caused by the so-called cruel rules. When I get old, my hair will be gray. Of course, I already have gray hair. It will be best to remember now. People wear masks all the time, so they choose masks. I especially yearn for freedom, but work doesn't let you be free. The only good thing is that your body is tired and your spirit is carefree.

I like to cry when I watch a movie alone, and I enjoy the feeling and release of the actor's wonderful performance that makes me cry, just like eating a ginseng, because tears will flow out of the mask after all.

I think the standard of living is nothing more than a bed and three meals. The quality of life is related to my friends, as long as there are no shortage of people who tell the truth around me.

It is often said that talent is not met, and talent is just like pregnancy. It takes a long time for others to see it.

if I want to be happy, I must know the pain and how it comes about, then I can eliminate it.

I'm still alive, and I'm dying at any time. Man's biggest problem is life and death. Because of death, we feel insecure, so we will feel pain for many things.

greatness is achieved by time, and brands are no exception.

My mother is in poor health, and she can't take care of herself in recent years. However, because of work, I can't do my filial piety, which I feel is irreparable and irreparable. I can start over if my career fails, but for my mother, I can't let time go backwards.

There is only one mother, and career and work can regain opportunities. It is not a woman's nature to try every means to be kind to her, but the best interpretation of love. My mother is the most important woman in my life. Only by being kind to her can I be a women's designer. I think caring for women should start with my mother.

Yue Opera sounds good, but I really don't like it, but I have to watch it because I watch it with my mother.

I have been able to make myself more and more tolerant, more and more tolerant, rest my mind, be ready to go, do everything from my heart and be the person I want to do most. Not idealism, but fact: the world is perceived by me, so I am very important, and my growth determines my perception! In turn, my perception has guided my growth.

Every time I see a brand FASHION show video in Paris, I feel detached from time and space, because I was there at that time, paying attention to clothes, but now I am at home, paying attention to the flow of life, which is probably the meaning of time and space.

I always think that the greatest pleasure in achieving life lies in sticking to what you want to stick to most in your life. By the time you die, you have a clear conscience, and you will deeply feel that the result is really unimportant to you. What is important is the most substantial process pursuit and down-to-earth satisfaction brought by your youth and life.

stick to my goal in everything, but focus on the process. Only in the process of working hard slowly, you will gradually achieve yourself and become the person you expect to be. Even if you don't get the expected result, at least you have gone all out to be worthy of yourself. Because to achieve anything, in addition to our own efforts, we must also look at the weather, location and people. If there is force majeure, there is nothing we can do. Some of them can't be forced, but by chance.

As for my love, too many people care about it. To be honest, I am afraid of marriage, not in the opposite sex, but in myself. I deeply feel that my heart is still undecided and can't be settled, and I am by no means a good husband. But I'm the kind of person who won't divorce after being killed, and I don't have the kind of free and easy: "Since two people are not as happy as one person, it's better to live separately", so I never dare to hurt each other without thinking it over. But I still look forward to true love very much, and I really want not to miss the most romantic day in human history: January 4, 213. Here, I pray to Jesus, give me true love! I will settle my mind, and on that day, I will marry her and love her for life!

Fashion design is the main part of current fashion; Recommend the design of sustainable development, and thus create material and spiritual wealth for the society without destroying our natural environment and cultural diversity. What I want to emphasize most is that popular clothes are enough to make people interested in their designers, but don't forget that it is the sum of all kinds of life experiences of fashion designers that makes their inner design soul stand out.

From the personal point of view of fashion designers, my real experience can help me rediscover and define my true self, and this experience itself will enrich my own connotation.

In Hangzhou, there will be a world-class women's clothing brand within 3 years.

China is forming a modern society, and China is in the process of rapid development. I have never been surprised by the amazing speed of fashion changes in China. People are increasingly aware of the power of fashion design, and agree that the pursuit of good fashion design is the pursuit of a good lifestyle. For example, in the past two years, I have witnessed the great changes in Hangzhou people's clothing and the rapid development of women's clothing enterprises in Hangzhou.

My goal is to leave something better than life and make the world animated. I seek and try my best to serve as a bridge for clothing and animation culture in order to serve the future. I think the development of clothing industry is the representation of the following problems: personal development, collective harmony and living with the environment. Therefore, I always believe that fashion design is the most responsible to build a better society. Through planning and making the best use of the outstanding designs of our fashion designers, we also inspire and inspire people to live a better and most fulfilling life through hard work.

Fashion design is not something that comes to mind at the end of a link, nor is it just to make the person wearing it more beautiful, but to enhance the taste and connotation of the person wearing it, so fashion design should be involved in the lifestyle of the person wearing it at all times. Through clothing design, we can not only have real breakthrough creation, but also realize great economic value. Therefore, I always practice the three design benchmark philosophies of "building brand culture is the totem of adhering to design style", "leading lifestyle is the foundation of building brand culture" and "perceiving the true meaning of life is the key to leading lifestyle".

For China, the challenge of fashion design is how to protect the benefits and extra value brought by the investment in fashion design. When China's legal system is mature enough to effectively protect intellectual property rights and copyrights, China's fashion design is original and has a global voice. Take me personally as an example. I always feel that compared with many of my peers, I am very lucky. I am a fashion designer who came into contact with me halfway, and I have been doing my own favorite designs. My path is fairly smooth, but there are many people who may have made more efforts, but they are still out of touch with fashion designers. But this body