When it comes to online shopping, I believe that the first commonly used APP in everyone’s mind was Taobao. However, nowadays, things are different. The rapid development of e-commerce has led to the emergence of various APPs. Among them, the most well-known APP is Just Pinduoduo. Now as Pinduoduo continues to expand, it has applied for trademark registration, which is Pinxixi. I believe everyone is very curious about the development of Pinduoduo. How does it stand out from such fierce market competition? In fact, the answer is very simple. The first is its price positioning, the second is the expansion of the audience, then the various preferential activities it contains, and finally the intensity of publicity. Price Positioning and Audience Group

Pinduoduo’s price positioning has been aimed at the general public from the beginning. Its product prices have always been very low. Even at the beginning, various products were sold at the maximum discount. For sale, this opens up the sales market and attracts more and more people to use Pinduoduo to shop. Then as the audience continued to grow, Pinduoduo began to develop in a more comprehensive direction. It not only included low-priced products but also high-end products, plus various coupons, full discounts, etc. to allow consumers to buy the same products. Things cost less, so the audience is not limited to the general public but also various high-end users, thus expanding the market audience. Promotions

I believe users who have used Pinduoduo know that Pinduoduo has various ways to make shopping cheaper, such as various mini-games, gold coins, coupons, limited-time flash sales, and rebates on purchases. As well as larger holiday discounts and one-yuan sales, consumers are attracted to use Pinduoduo to shop. Publicity intensity

In addition to the above two points, Pinduoduo’s publicity is even more eye-catching. It not only holds parties at shopping festivals, but also sponsors various popular variety shows to promote its preferential activities. In addition, Pinduoduo also has an event to receive 100 yuan, but it needs to be forwarded to WeChat Moments and group chats to promote the APP, expand its popularity, and quickly occupy the market.

Although Pinduoduo’s development method may not be suitable for the development of all APPs, it is still worth learning from to a certain extent.