For any enterprise, trademark is an indispensable magic weapon to protect its own interests and develop its brand. Trademarks are paid more and more attention by enterprises, but enterprises often encounter the situation that they need to use trademarks urgently and can't wait. So in this case, do you choose trademark authorization or trademark transfer?

The difference between trademark transfer and trademark license

First of all, the definitions of the two are different. Trademark transfer refers to the act that a trademark registrant transfers the exclusive right to use a trademark to others in accordance with the procedures prescribed by law within the validity period of a registered trademark. Transfer is the ownership of the trademark. After the trademark is transferred, the transferor has no right to dispose of the trademark.

Trademark license refers to the behavior that the legal holder of a trademark provides the licensee with trademark authorization, allows others to use its registered trademark within a certain period of time, obtains the official website certificate of the trademark, and files it with the State Trademark Office.

Advantages and disadvantages of trademark transfer and licensing

The advantage of trademark transfer lies in higher reliability and security. This is also a relatively stable way for enterprises to obtain trademarks through trademark transfer. However, the trademark transfer should pay the transfer fee according to the cooperation intention of both parties, that is, the transfer fee for purchasing the trademark. Relatively speaking, the trademark transfer takes longer and the one-time payment is higher.

Trademark license refers to the payment of royalties according to the authorized use period, which is short and the one-time payment amount is small. However, trademark licensing also faces more risks. A standard will be used by more people, which may lead to vicious competition in the same industry and bring unnecessary losses to enterprises. The typical case of trademark licensing dispute is the trademark war between Wang Laoji and Jia Duobao.

Consider the situation that suits you.

Trademark transfer is a way to obtain trademark ownership at one time, which is labor-saving and suitable for powerful enterprises; Trademark licensing is an enterprise that has the right to use trademarks in a short time, which is suitable for enterprises that have just started, are in urgent need of trademarks and lack of funds. Generally speaking, trademark transfer and trademark licensing have their own advantages and disadvantages. Enterprises can choose according to their own situation.

The above is the relevant analysis of trademark transfer and trademark license. If you encounter any problems in the use of trademarks, please consult Bajie Intellectual Property Trademark Network. It is our pleasure to serve you!