The first trademark is Feitian Moutai, an export series of Moutai produced by Moutai Liquor Co., Ltd., which is also the trademark of Feitian Moutai.

Feitian Moutai also has derivative products such as Zhizhen, Muzhen, four sets, exclusive stores, zodiac commemorative wine, etc. These are basically personalized products made by Moutai Co., Ltd. itself. In addition to the 53-degree Feitian, there are also the 43-degree Feitian and the 38-degree Feitian. The 38-degree Feitian is no longer in production.

The second trademark is the domestically sold series of Moutai produced by Moutai Liquor Co., Ltd., namely Five Star Moutai, which is also the trademark of Five Star Moutai.

Feitian and Five Star wines are identical in quality, but have different trademarks. Feitian was originally for export.

The third trademark has a very wide range of uses. It is the Moutai trademark shared by the authentic Moutai distillery and many branches. Moutai Co., Ltd. has adopted certain restrictions on the use of this trademark by other branches, but many branches are still using it.

Moutai is China’s traditional specialty wine. It is one of the world's three most famous distilled spirits, along with Scotch whiskey and French Cognac. It is also one of China's three most famous wines, "Mao Wu Jian". It is also the originator of Daqu Maotai-flavor liquor and China’s national liquor with a history of more than 800 years.

The style and quality characteristics of Kweichow Moutai are "prominent sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting aroma in the empty cup". Its special style comes from the unique flavor formed over the years. The traditional brewing techniques and brewing methods are combined with the agricultural production in the Chishui River Basin. Affected by the environment, seasonal production, the Dragon Boat Festival and the Double Ninth Festival have retained some traces of the original local life.

In 1996, Moutai liquor craftsmanship was determined to be a state secret and protected. In 2001, the traditional craftsmanship of Moutai liquor was included in the first batch of national tangible cultural heritage. In 2006, the State Council approved the inclusion of "Moutai Traditional Brewing Technique" into the first batch of national intangible cultural heritage lists and declared it a world intangible cultural heritage.

Extended information

Maotai liquor series of Maotai Co., Ltd.

In addition to the core "Kweichow Moutai" product, Kweichow Moutai Co., Ltd. also has a series of Maotai liquor liquor. Moutai Prince Liquor, Moutai Yingbin Liquor, Laimao; Kweichow Daqu, Hanjiang, Renjiu, etc.; these wines are produced and sold by the joint-stock company itself, and are operated by Kweichow Moutai Maotai Liquor Marketing Company.

Products of Group Subsidiaries

Kweichow Moutai Co., Ltd. is the core company of Moutai Group. Other subsidiaries also have their own liquor products. Generally speaking, these are all enterprises under the Moutai Group and are the embodiment of the Moutai Group's strategy of "focusing on one product and developing multiple products." Each of these products is unique and has its own characteristics, enriching and strengthening the Moutai family.

Kweichow Moutai Distillery Group Technology Development Co., Ltd. is the second largest shareholder of Moutai Liquor Co., Ltd. and is the core sub-group of Moutai Group. Maotai flavor Moutai brand Moutai alcohol series products.

Official website of Kweichow Moutai Co., Ltd._Product Center

Baidu Encyclopedia_Moutai