1. Opening a franchise store has multiple advantages. The headquarters will provide franchisees with a complete business model, personnel training methods, trademarks and goodwill, advertising and commodity supply, which can improve work efficiency and reduce business risks in a short time.
2. Direct stores are chain stores directly operated by the head office, which means that all retail outlets are directly invested, managed and operated by the head office. Under this business form, the headquarters will adopt a deep-seated management mode, directly ordering all retail stores to be responsible, and retail stores must also fully accept the command of the headquarters. In contrast, it is more appropriate to choose to join.