The origins of trademarks date back to ancient times, when craftsmen imprinted their signatures or "marks" on their works of art or utilitarian products. Today these marks have evolved into the trademark registration and protection system that is common in the world today. In today's information age, with the deepening of world economic integration, the use and protection of global brand trademarks are no longer limited to traditional fields. The protection of intellectual property brands and trademarks on the Internet has received increasing attention.

How to allow brand trademarks to receive due attention, expression, identification and protection on the Internet is crucial to the healthy development of the global Internet.

The Internet needs a logo to indicate the brand trademark, so that the brand trademark can get the protection and due diligence on the Internet, highlight the value and rights of the brand trademark, and guide consumers and users to identify the brand trademark on the Internet. Goods and services, prevent online brand trademark infringement, counterfeit fraud and other unfair competitors from promoting inferior or different goods and services, and protect the interests of consumers, users, producers and operators.

With the launch of the only global top-level domain name recognized by the Internet Corporation for Assigned Names and Numbers (ICANN) with ".trademark" as the suffix, a global Internet is used to identify certain goods, services or related to them. A distinctive symbol of a specific person, business or organization. A global top-level domain name ".trademark" that effectively combines a trademark and a domain name and has an obvious and strong intellectual property brand trademark mark has been officially incorporated into the global Internet domain name system and is open to application, registration and use worldwide.